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argues that price competiton may be valid for consumer goods, but it’s the wrong way to push

08 Jan 1999 | by JULIE HAYWARD

many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...

Unilever in DM plot to cross-sell brands

15 Apr 2005

Unilever is planning to launch a significant direct marketing initiative that will see the consumer

The Week: P&G and Unilever pledge not to slash marketing budgets

27 Jun 2008

The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...

Between the Lines: Unilever puts CRM in focus

15 Apr 2005

should come as no surprise. It has long been at the forefront of direct marketing among consumer goods

REVIEW: Marketing executives to discuss lucrative Hispanic marketplace

30 May 2003

corporations are eager to get a bigger cut of the $630 billion that Hispanics spend on consumer goods each year

Catching up with consumers

10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7

Only a truly open and collaborative creative process can result in good engagement communications....to fragment, the more technology evolves and consumers divide their time between devices, apps, social ... with that fabled group of people who continue to lead the way in communications: consumers. Big engagement ideas ... that can see the totality of our engagement with the consumer, whether that is blogger outreach, social ...

Campaign Press Awards 2006: Best Household Goods and Consumer Durables Advertisement

28 Apr 2006

SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...

Report: 'Consumers value advertising'

04 Nov 2008 | by Matt Williams

Consumers welcome advertising as a helpful way to find out about new products, according to a new...The report, which cites research conducted by the pollster Yougov, found that 64 per cent of respondents agreed that advertising is a good way to find out about new products. It also found that 59 per cent believed that advertising is often entertaining. Baroness Peta Buscombe, the chief executive ...

Consumer Insight: Special Report

30 Jun 2006 | by Robin Hicks, reports editor, Campaign

't forgotten the value of instinct in their quest to understand consumers. Motorola, BMW, Nike, Johnnie ... 's right (or wrong). Consumers are increasingly difficult to define, so who's to say a number-crunching goliath will be anymore insightful than a lone observer with a good eye for spotting trends? The days ...

ASA clears Hovis strapline of misleading consumers

16 Dec 2009 | by Staff

LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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