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Campaign Press Awards 2006: Best Household Goods and Consumer Durables Advertisement

28 Apr 2006

SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...

Consumer magazine ABCs - women's

23 Aug 2007 | by Ian Darby

s Yours, NatMags Prima and Good Housekeeping saw a decline in sales, indicating the more generalist ...

Media Forum: Are consumer titles healthy?

12 May 2006 | by Alasdair Reid

Did the PPA Awards show consumer magazines are in fine fettle?...At last week's Periodical Publishers Association Awards, Good Housekeeping won the Consumer ... , Country Living. Many observers agreed with the judges' praise for Good Housekeeping's "chameleon ... .9 per cent - make it a worthy winner. It's true that in ad revenue terms, the consumer magazine market ...

Top Consumer Publishers: Settling the scores

07 May 2004

Campaign's first report on the UK's top consumer publishers assesses each company based..., formerly the ad director at I Feel Good, as the sales director of its consumer side. With its US business ... Good Strength of overall brand Adequate EMAP CONSUMER MEDIA Emap spent the first ... The aim is to balance a subjective analysis of each publisher - nine consumer and eight customer ...

Consumer Insight: The UK's Eastern Europeans

13 Apr 2007

home) and "blenders" (who want to invest in the UK and consume goods). David Fletcher, the head ... , Virgin Mobile and Tesco, as well as luxury goods brands, have all smelt the money. Home Office figures ... also moved in on the Eastern European consumer. At HSBC, its Passport account, aimed at foreign ...

Consumer Insight: Talking commuters' language

13 Apr 2007

. Podcasts are especially good to listen to, since there's not a lot of time in the day when I can listen ...

Media Perspective: ABCs highlight the challenges facing consumer brands

23 Feb 2007 | by Ian Darby

February is very definitely the cruellest month for a good percentage of the leading consumer...that it expects to deliver cost savings of £20 million a year amid a consumer magazine market it described ... that can hardly bode well for its big consumer magazines. And trouble in America resurfaced in December ... that the world has moved on and, in the words of Paul Keenan, the chief executive of Emap Consumer Media ...

Pooling media and direct is a good integrated solution

12 Jun 2003

. Customer data will be used to identify the most valuable consumers, while the combination of planning resource will optimise media selection for these consumers. The alliance has more than simply a ring ...

Industry moves to bridge growing consumer gap

02 Mar 2007 | by John Tylee

to address concerns about engaging with hard-to-reach consumers. The new joint publication comes after a ... consumers than ever before. Now, the IPA, ISBA, the Marketing Communications Consultants Association and the Public Relations Consultants Association have combined to produce a guide explaining what makes a good ...

Ignore the hype to gauge real state of consumer market

19 Aug 2004 | by Ian Darby,

-monthly consumer magazines ABC release, with the rather less flattering figures buried within mounds of data ... plaudits deservedly go to IPC Media and Emap Consumer Media for creating the men's weekly market, I have ... for the second half of the year may be more disappointing. In general, the consumer magazine industry had a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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