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Pricerunner seeks advertising agency

Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...for a variety of consumer products, focusing on electrical goods. ...

Claire Beale: Involve the consumer more; they might like it

are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good. Are we ... and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...

Media Forum: Is Sky deal good for clients?

that those declarations were not half good enough. At the very least - as evidenced by reader comments ... to engage consumers across print, TV, iPad and digital is what we have been crying out for - the ability ...

Richard Exon: At least consumers aren't suspicious of responsible brands

Vision" and the Milibandian tribute-band version, "Responsibility for All Agenda", this was surely good ... for Foetal Alcohol Syndrome UK. A Nofas-UK spokesperson highlighted the good news that this is a prevention ... self-appointed guardians of the public good that commercial enterprises have the potential to act ...

Consumers want purpose-inspired brands, claims Publicis Worldwide COO

Advertising needs to change as Western consumers gravitate towards 'purpose-inspired' businesses...something quite similar. Keith Weed of Unilever talked a lot about good rather than profit being what consumers want to know companies will do." Pinder added that in articulating their clients' messages agencies need to focus on the idea of utility to the consumer. "The best marketing communications ...

WaterAid appoints The Good Agency

appointed The Good Agency to handle the advertising for its donor-acquisition business....Good Agency excited us with its excellent strategic approach, creative delivery and understanding ...

Consumer Financial Education Body in search for agency

The Consumer Financial Education Body, which was launched by the Financial Services Authority...The organisation has contacted a number of agencies through COI about the work, which centres on the CFEB's "MoneyMadeClear" offering. The service provides a range of guides and information tools that consumers can access to help them keep on top of their finances. An agency will be appointed to create ...

Barclays cuts digital roster for non-consumer to three

The three digital agencies will handle projects for Barclays non-consumer divisions after a pitch process that saw ten shops compete for a place on the roster. Barclays previously used 26 agencies across ... for Barclays consumer brands is unaffected by the consolidation. Recent work for Barclays includes Dare ...

M&S and Sainsbury's buck consumers' indifference to brands

that retail is the highest performing sector in the UK, beating the IT and consumer electronics sector (second ...

The Good Agency wins Save the Children DM

LONDON - Save the Children, the global independent children's charity, has appointed The Good...4D for its direct work in the past. The Good Agency's appointment comes less than a month after ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.