Claire Beale: Involve the consumer more; they might like it
06 May 2011 | by Claire Beale
are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good. Are we ... and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...



