to remove filtersTesco launches price-led Christmas campaign
18 Nov 2011 | by Sara Kimberley
it is offering consumers on festive goods.
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Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
Media: All about ... Consumer Electronics Show 2011
21 Jan 2011 | by Eric Bader
The Consumer Electronics Show in Las Vegas earlier this month was bursting with phones, tablets, e-book readers and TVs. After consuming the offerings, three themes with real significance for marketers and advertisers became clear. First, consumers are more mobile than ever. Content - especially video ...
Foster's introduces personalised 'good call' messages
08 May 2012 | by Daniel Farey-Jones
from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new...The 'Good Call Centre' by Adam Eve, is hosted on a dedicated website and introduced with a short video. It allows people to submit a mate s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend s name. The girls then deliver the file ...
Foster's to launch 'Good Call' ad campaign
02 Jul 2010 | by Arif Durrani
strapline for the brand, Good Call . Gayle Harrison, marketing manager of Foster s at Heineken UK, said ...
LG campaign focuses on social media
14 Jul 2010 | by Joe Thomas
LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing...the show s stars. There is also a new 'Life s Good' Facebook page, which houses an app called 'Secret ... Meadows, head of brand at LG UK, said: "The next wave of our 'Life's Good' brand campaign continues to educate and encourage consumers to get involved in technology. These new initiatives highlight the growing ...
Campaign Big Awards 2010: Consumer Durables & Furniture winners
28 Oct 2010
View all of the winning campaigns from the Consumer Durables & Furniture category.
Dramatic Lurpak ad targets food choices
10 Jan 2011 | by Sara Kimberley
Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food...The ad encourages consumers to make better food decisions that are fulfilling and easy to make. The "kitchen odyssey" ad dramatically shows a man opting to make an omelette using Lurpak instead of choosing a ready meal. The spot will run on TV from 17 January together with a 30-second cutdown and a series of 10 ...
Asda price comparison ads fall foul of rivals
02 Feb 2011 | by Ed Owen
" consumers about products that may or may not be included in the comparisons....different area books and sporting goods, fresh meat, general shopping, and famous brands. Morrisons ...
Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
consumers over its initial retail prices before cutting them for alleged savings....Comet had not obeyed guidelines because some of the goods being advertised were not on sale at the higher price for long enough to let consumers become aware of the price, view the goods and carry out a ... of time to avoid consumers being misled by the price reductions. Comet defended itself by saying it had ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
