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CAMPAIGN REPORT ON HEALTHCARE: Sales at a price - With RPM now back on the agenda, Julie Hayward argues that price competiton may be valid for consumer goods, but it’s the wrong way to push the sale of medicines

Resale price maintenance. Just as you thought it may have gone away, the topic is now back with a vengeance. It looks likely that it will soon go under review, with the Office of Fair Trading taking the issue to the restrictive practices court early this year. Although the current mood of the healthcare...

Campaign Press Awards 2006: Best Household Goods and Consumer Durables Advertisement

SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods to buyers

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...

FMCG goods 'recession-resistant', says Unilever Asia president

HONG KONG - Unilever's president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says he is very optimistic about growth in the developing world but doesn't see the developed world bouncing back any time soon.

The World: Shanghai - New BBDO agency targets luxury goods market

BBDO is extending its activities in China with the launch of Proximity Live to capitalise on the country's rapidly expanding luxury goods market.

Luxury goods giant moves to centralise media pan-Europe

Richemont, the Swiss luxury goods group, has begun a pan-European media review aimed at consolidating its high-profile brands into one network.

Luxury goods giant pulls £10m account out of CIA

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account to Initiative Media.

Luxury goods giant pulls £10m account out of CIA

- The world s largest luxury goods giant, the French firm Louis Vuitton Moet Hennessy, has ripped its UK media business out of CIA Medianetwork and handed the entire 10 million centralised account to Initiative Media.

Consumer Insight: Understanding the digital consumer

The digital consumer is still only partly understood. Pippa Considine looks at what we do know about how people use online and if brands can be built on the internet.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.