Click 
to remove filters
Nicholas Coleridge, the managing director of Conde Nast, warned magazine owners that the medium is in danger of falling into the trap of homogenisation. During a speech otherwise filled with good news for the sector at the PPA conference, Coleridge cautioned magazine owners to analyse how ...
budgets work harder. The point is, commercials - or at least good ads that have the potential to capture the consumer's imagination - can have a life and force well beyond the physical ad itself. All this is pretty relevant when it comes to measuring advertising impact. As consumers we don't consume TV ads ...
is consumers' willingness to spend a large part of their disposable income on luxury goods such as designer ... -paced economic development. The Russian population's propensity to consume is, meanwhile, comparable to that of Western countries - the important difference being that consumer needs are far from being satisfied ...
. Customer data will be used to identify the most valuable consumers, while the combination of planning resource will optimise media selection for these consumers. The alliance has more than simply a ring ...
to address concerns about engaging with hard-to-reach consumers. The new joint publication comes after a ... consumers than ever before. Now, the IPA, ISBA, the Marketing Communications Consultants Association and the Public Relations Consultants Association have combined to produce a guide explaining what makes a good ...
Consumer magazines enjoyed a healthy circulation growth of 3.2 per cent during the second six...to 6.8 per cent over the past two years." BBC Magazines, IPC Media, Emap Consumer Magazines and Conde ... high sales at Heat, FHM and Yours. Paul Keenan, the chief executive of Emap Consumer Media, said: "Emap ... in sales across the period and 2.2 per cent rise compared with last year, with higher sales for Good Food ...
are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good. Are we ... and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...
-monthly consumer magazines ABC release, with the rather less flattering figures buried within mounds of data ... plaudits deservedly go to IPC Media and Emap Consumer Media for creating the men's weekly market, I have ... for the second half of the year may be more disappointing. In general, the consumer magazine industry had a ...
delivers the goods as far as media is concerned. The runner-up is the also controversial but slightly ... goods advertising to satisfy professional interest. Surely, all advertising executives owe ...
that is the UK media industry worries over much about the lower leagues. Yet. And anyway, consumer boycotts tend to be a hit and miss affair, with the emphasis on the latter. Since the mid-60s, consumer power ... of people in." Desmond insists the tournament has been fantastically successful for ITV, with a good ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
