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CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

in consumer and business magazines....in consumer and business magazines. The best way of gauging the strength of the German print market ... as 'a good addition, which was launched with an effective marketing strategy'. Generally ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

in consumer and business magazines....in consumer and business magazines. The best way of gauging the strength of the German print market ... as 'a good addition, which was launched with an effective marketing strategy'. Generally ...

The art of serial brand arson

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit

Public to choose winner of new YouTube Ad of the Year award

of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

Bristol-Myers reviews $100m US media work

million) US consumer prescription drug media business up for review....- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...

Bristol-Myers reviews $100m US media work

million) US consumer prescription drug media business up for review....- The pharmaceuticals company, Bristol-Myers Squibb, has put its estimated 100 million ( 60 million) US consumer prescription drug media business up for review. The account is currently handle by Western International Media, California. The business includes the Pravachol cholesterol-reduction brand ...

Leo Burnett wins $65 million allergy brand account

consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive...- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review. Other competing agencies were not disclosed, but the incumbent ,Medicus Communications, New ...

Leo Burnett wins $65 million allergy brand account

consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive...- The US pharmaceutical company, Hoechst Marion Roussel, has moved the 65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review. Other competing agencies were not disclosed, but the incumbent ,Medicus Communications, New ...

Which? illustrates testing rigour with dirty dog ad

MCBD has created a TV and online campaign for Which?, the consumer product reviews magazine, in a

CAMPAIGN-I: News in brief

-to-business and business-to-consumer e-business solutions for the financial services industry. Felton will work across...The direct marketing agency Impiric has appointed an e-strategist. Ben Felton joins the agency from Blay's Guides, the financial information providers, where he was responsible for developing business-to-business and business-to-consumer e-business solutions for the financial services industry ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.