to remove filtersUnilever in DM plot to cross-sell brands
15 Apr 2005
Unilever is planning to launch a significant direct marketing initiative that will see the consumer
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argues that price competiton may be valid for consumer goods, but it’s the wrong way to push
08 Jan 1999 | by JULIE HAYWARD
many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...
The Week: P&G and Unilever pledge not to slash marketing budgets
27 Jun 2008
The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...
ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?
13 Nov 1998 | by DOMINIC MILLS
the future of consumer goods marketing: only they don t know it. And what is it exactly that they re...the future of consumer goods marketing: only they don t know it. And what is it exactly that they re ... -Clark and Cadbury s), formerly known as the Consumer Needs Consortium but now called Jigsaw. A customer magazine ... the manufacturer - with the result that the ownership of the relationship with the consumer rests ...
P&G’s product parsimony is comforting consumers
14 Mar 1997 | by NICK PETERS
, the chairman and chief executive officer, John Pepper, the world s biggest consumer goods company has ... - Efficient Consumer Response. ECR has four components. First, to make the introduction of new brands ... on the shelves. Consumers were drowning in far too many products, Jager told the Wall Street Journal ...
Adland will miss Unilever's champion
20 Feb 2004
Under FitzGerald's command, Unilever has performed pretty fairly, especially when one considers that Unilever operates in numerous mature markets with ruthless supermarket customers to please. As for its agencies, the consumer goods giant has increasingly set high store by good advertising and showed itself ...
CAMPAIGN REPORT ON HEALTHCARE: In good health - The pharmaceutical sector is undergoing important
03 Mar 2000 | by KEN GOFTON
of agency takeovers and mergers. Advertising prescription drugs direct to consumers (DTC) is ... . This would reinforce the case for direct-to-consumer communications. This, of course, is a highly ... for consumer advertising skills in this specialised sector. This is a trend that has picked up in the last ...
is stale; today’s consumer needs to be engaged
12 Mar 1999 | by HARRIET GREEN
retain emotional bonds with local consumers? Agency chiefs insist that globalisation is not a problem ... always been king, but that s getting harder and harder to prove. Consumers want relevant products that answer their needs. But those needs must be packaged in a way that makes them feel good. Rupert ...
Glaxo reviews digital for consumer brands
14 Feb 2003 | by MARK SWENEY
The pharmaceuticals giant GlaxoSmithKline is reviewing its roster of digital agency suppliers working across brands including Beechams Cold Flu, Oxy and Night Nurse.
Agencies take stock as Unilever aims to slash 1,200 brands
24 Sep 1999 | by EMMA HALL
per cent of its 1,600 consumer brands, leaving 400 power brands to receive the bulk of the company...Agencies are on alert this week following Unilever s declaration of its intention to axe up to 75 per cent of its 1,600 consumer brands, leaving 400 power brands to receive the bulk of the company s marketing resources. Although the Anglo-Dutch consumer goods giant will not reveal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
