The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...
SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...
Personal Care Brief: Bring to life the Persil "dirt is good" philosophy Target audience: Parents ... for the summer, which would bring its core philosophy "dirt is good" to life. Given it was a World Cup year ... was that it wasn't about telling parents that dirt is good, they know that already - it had to turn this belief ...
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle...The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a number of the brand's electrical products, including TVs, music centres and earphones. Sandra Doyle ...
Haier, the Chinese white goods giant, has left its newly appointed Olympics roster agencies
The BBC Good Food Show has signed Marketing Birmingham as a major sponsor. Whirlpool and Sainsbury
The qualities that make posters memorable and effective for consumers can be very different...When the enfant terrible of Brit Art imitates an ad, you know it must be a pretty good one. Damien ... : "Many good outdoor campaigns revolve around sex, celebrity or humour, or a combination of all three ... -track campaigns - Test posters as they will be consumed, ie. not as an A4 proof on a desk - Make sure the media ...
Unilever is planning to feature its logo in its consumer advertising for the first time.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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