Opinion: Perspective - Trend for global work is bad news for ad networks
19 May 2006 | by Francesca Newland, francesca.newland@haynet.com
Mercedes-Benz's decision to ask one agency to produce a global campaign is not very good news
were out the door. Whether or not this was diplomatic speak for a good old-fashioned bollocking ...
Mercedes-Benz's decision to ask one agency to produce a global campaign is not very good news
LONDON - How VW redesigned its website, resulting in greater consumer satisfaction ratings....% of all buyers tried online research before using other media. 80% of consumers used the Internet ...
Haymarket, the publisher of Campaign, is launching an Italian-language version of its consumer car
'The last place you want to go', 'Here for good' and 'Quality you'd expect at prices you wouldn...London Here for good - Standard Chartered, TBWA Singapore Let's go - Shell, JWT London Smell ...
of the world's best tango dancers performing to hip hop to sell the new model's good looks and toughness.
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit
, in which consumers must advertise themselves to the brand....an RCZ. The campaign has been devised by EHS 4D Digital. Consumers are able to use Facebook Connect ...
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
LONDON - Ford is encouraging consumers to take a trip down memory lane through a new direct
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.