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brand, contained 5 per cent fat or less. When questioned, some consumers believed the fat content ... - but to extend that message to MPs, NGOs and civil servants. The task was assigned to a newly created consumer ... that declared: "It's all good." Unluckily, it coincided with a 12 per cent price increase, an uncomfortable ...
'The last place you want to go', 'Here for good' and 'Quality you'd expect at prices you wouldn...London Here for good - Standard Chartered, TBWA Singapore Let's go - Shell, JWT London Smell ...
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit
of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.
the flow of data between company and consumer will lose competitiveness. In the marketing world, clients ... of a two-way value chain. Few businesses are truly "consumer centric", so this is the opportunity to finally do marketing as it should be by placing connected consumers (and the insightful data they generate ...
consumer, and he directly attributes India s rise in coffee consumption to that demographic. Singh says ... -known brand in (the coffee) space so they stand a good chance so long as they can get their localisation ...
, and with good reason: they provide all of us with low-cost ways to reach consumers and build lasting ... , among others. But what do these numbers mean, if anything? And is it all good news? Well, no, it ... . But in future, this approach won't be good enough, by a long shot. The future will involve a great deal more ...
I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading ... digital devices; consumers will see a new TV ad based on what they've searched for on their PC or an app ... is about to go through a radical digital transformation, which will forever change the way that consumers ...
that are good enough to please a few and are inherently social and have mobility, we can still go on to generate ... as obsessed with the smaller nuts and bolts of how consumers would experience our brand as we were ... wanted to ensure the brand gave something back to its consumers, something exclusive that made them feel ...
. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ... consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... . Networks already offer specialist production shops, and businesses like ours stick to what we're good at ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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