Unilever is planning to launch a significant direct marketing initiative that will see the consumer
The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...
corporations are eager to get a bigger cut of the $630 billion that Hispanics spend on consumer goods each year
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis
are no longer working with Lowe, we have terminated our relationship with them on very good terms. Lowe should ...
that education and media coverage are having an effect: consumers have become increasingly aware of what they eat ... into administration was its failure to react quickly enough to changing consumer tastes. Even McDonald's, under fire ... to consumers. Changes to existing product lines have coincided with product launches that aim to help health ...
Brown Publishing must have acquired my consumer profile via a database....Ever had the niggling suspicion that the Data Protection Act isn t working for you? I never lost much sleep about it myself until Food Illustrated launched, bringing with it the realisation that John Brown Publishing must have acquired my consumer profile via a database. If ever a ...
and promotions in the off-trade. It has also suffered from a downturn in sales, as consumers have turned to other ... premium strength, low price and sweet taste, cider is frequently the first alcoholic drink that consumers ... campaign in 2000 for Woodpecker that featured a man disrobing in a pub to get dry, to get consumers ...
change in consumer attitudes. Companies of all kinds have discovered that customers demand high standards of corporate behaviour. It s no longer good enough to deliver good service or big profits. You ... sheet. The big problem is how to enhance such value now that consumers are wise to corporate ...
Under FitzGerald's command, Unilever has performed pretty fairly, especially when one considers that Unilever operates in numerous mature markets with ruthless supermarket customers to please. As for its agencies, the consumer goods giant has increasingly set high store by good advertising and showed itself ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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