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many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...
Charity links are more likely to persuade consumers to buy a brand than affiliations with sport...The research, conducted for Ogilvy Action, concluded that brands would be better off promoting their green credentials than signing up celebrities such as Kate Moss. Top of the list of partnerships that would make UK consumers more likely to buy a product or service were recycling issues, which increase ...
It s now received wisdom that the UK s direct marketing industry has formidable consumer profiling...It s now received wisdom that the UK s direct marketing industry has formidable consumer ... strict data protection laws. But is perception in line with reality? Are the profilers really as good ... ), Campaign asked two of the leading profilers - Experian and CACI - to work their magic on two consumers ...
that education and media coverage are having an effect: consumers have become increasingly aware of what they eat ... into administration was its failure to react quickly enough to changing consumer tastes. Even McDonald's, under fire ... to consumers. Changes to existing product lines have coincided with product launches that aim to help health ...
regulations. The exclusion prohibits the invitation to consumers to "subscribe for money or money's worth ... Haines, chief executive, Leo Burnett "It's a good move. I've always been of the view ... , Lewis Silkin "The deregulation of gambling should be good for adland. The Committee of Advertising ...
of attracting consumers' attention - promising them good health. Last week saw the launch of two ... . Of course, the argument that a product is good for you is nothing new. Kellogg has been advertising ... complaints from consumers over claims that Ribena ToothKind did not encourage tooth decay. The company ...
change in consumer attitudes. Companies of all kinds have discovered that customers demand high standards of corporate behaviour. It s no longer good enough to deliver good service or big profits. You ... sheet. The big problem is how to enhance such value now that consumers are wise to corporate ...
to do business development. I think music is good for your health. How did you come up ... convincing customers of that? We did some consumer press ads through RPE last autumn and have sent out ...
Attic Futura is to resuscitate Good Health magazine in a joint publishing venture with Good Health...Attic Futura is to resuscitate Good Health magazine in a joint publishing venture with Good Health Publications. The defunct Good Health was previously published by Cabal Communications, which closed the title in January, less than a year after acquiring it from Good Health Publications ...
appointed The Good Agency to handle the advertising for its donor-acquisition business....Good Agency excited us with its excellent strategic approach, creative delivery and understanding ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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