Consumer magazine ABCs - women's
23 Aug 2007 | by Ian Darby
s Yours, NatMags Prima and Good Housekeeping saw a decline in sales, indicating the more generalist ...
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Campaign Press Awards 2006: Best Household Goods and Consumer Durables Advertisement
28 Apr 2006
SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...
BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods
29 Sep 2000 | by DEBORAH BONELLO
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...
BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods
29 Sep 2000 | by DEBORAH BONELLO
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...
Media Forum: Are consumer titles healthy?
12 May 2006 | by Alasdair Reid
Did the PPA Awards show consumer magazines are in fine fettle?...At last week's Periodical Publishers Association Awards, Good Housekeeping won the Consumer ... , Country Living. Many observers agreed with the judges' praise for Good Housekeeping's "chameleon ... .9 per cent - make it a worthy winner. It's true that in ad revenue terms, the consumer magazine market ...
Media Perspective: ABCs highlight the challenges facing consumer brands
23 Feb 2007 | by Ian Darby
February is very definitely the cruellest month for a good percentage of the leading consumer...that it expects to deliver cost savings of £20 million a year amid a consumer magazine market it described ... that can hardly bode well for its big consumer magazines. And trouble in America resurfaced in December ... that the world has moved on and, in the words of Paul Keenan, the chief executive of Emap Consumer Media ...
Industry moves to bridge growing consumer gap
02 Mar 2007 | by John Tylee
to address concerns about engaging with hard-to-reach consumers. The new joint publication comes after a ... consumers than ever before. Now, the IPA, ISBA, the Marketing Communications Consultants Association and the Public Relations Consultants Association have combined to produce a guide explaining what makes a good ...
Can consumer boycotts seriously affect media?
28 Jun 2002
that is the UK media industry worries over much about the lower leagues. Yet. And anyway, consumer boycotts tend to be a hit and miss affair, with the emphasis on the latter. Since the mid-60s, consumer power ... of people in." Desmond insists the tournament has been fantastically successful for ITV, with a good ...
Special Report - Magazines: Top-dog consumer publishers
20 May 2005
for consumers' time intensifying, the top players have had to be on top form. Revamps have been prolific and ... weekly to a compact-size TV listings title. It is working. The number of actively purchased consumer ... recently begun flexing. Investment has gone into revamping existing titles such as BBC Good Food and ...
Touchpoints: How people really consume media
31 Mar 2006
The IPA's Touchpoints claims to uncover the media habits of the entire population of UK consumers...to track the media people consume as part of their day-to-day lives and understand how they fit together ... every half-an-hour over a week-long period - including how they communicate, the media they consume ... also see brands competing for consumers' attention with everything in their lives, not just ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
