13 Apr 2007
instant messaging, and with
good social networks. Kitcatt Nohr Alexander Shaw came up with a
humourous ...
28 Mar 2008
Viacom's Agostino Di Falco and MPG's Denise Turner discuss research into how and why consumers use...consumers. - Are agency and media owner motives different when commissioning this
type of study ...
- is to understand consumer behaviour and motivations in ever
greater detail. We are increasingly being tasked ...
topics. Our Fabric research programme is brilliant in
that it gives us access to a group of consumers ...
22 Jan 1999
One of the best-kept secrets this past week has been the line-up
for the BT review. We came up against a brick wall when we attempted to
quiz the agencies pitching, so we resorted to door-stepping.
Thursday at 3pm seemed the ideal time for BT to brief agencies on the
pitches for its consumer ...
16 Apr 2004
| by Rachel Gardner
use of "pull" tactics. That is, where consumers visit a website and download information, which ...
-mails to a target group of consumers, the ASA will get involved if a complaint is later lodged. To date ...
consumers before targeting them by e-mail or SMS.
"So the initial group of people sent a viral e ...
19 Jun 2000
| by JASON DEIGN
Dennis Publishing s computer division is planning the launch of a
consumer IT magazine aimed at 18...Dennis Publishing s computer division is planning the launch of a
consumer IT magazine aimed at 18- to 35-year-old males.
The title, which is scheduled to hit newsstands in September, will cover
the internet, computer games and technology sectors.
It will be an amalgamation ...
01 Sep 2011
| by Russell Davies
How was your summer? Good? Mine was terrific....of the internet and communications.
DataViz is great, I believe in being good at it, but, lots of the time ...
through services.
But we need to remember that the social contract we've signed with consumers demands ...
18 May 2001
| by ALASDAIR REID
the greatest
benefits to consumers. It is a pretty sound theory. In practice,
however, cable tries ...
't there before and that has to be good.'
Some advertisers, especially the more sophisticated and media ...
been open to the criticism that it hasn't marketed
itself to consumers but its attitude in the past ...
11 Jun 1999
| by JENNY WATTS
-free office, don t we
still need something good-looking perched on the corner of our
desks?
Agency ...
to create a cheap computer from
the consumer market , and are making massive in-roads into the business ...
should we make do with the benefits of good design
while compromising on aesthetics?
Our ...
12 May 2000
| by MATTHEW COWEN
Ideal Home magazine won the award for consumer magazine of the year
at the Periodical Publishers...Ideal Home magazine won the award for consumer magazine of the year
at the Periodical Publishers ...
business and professional
magazine.
Individual trophies went to Elle s Fiona McIntosh for consumer magazine
editor of the year and Marie Claire s Rita Lewis for consumer publisher
of the year ...
27 Feb 2009
| by Matt Williams
LONDON - Philips has appointed WDMP to the direct marketing account for its UK consumer lifestyle...The agency will be responsible for maximising customer lifetime value on the business, as well as developing an acquisition strategy and CRM programme. Philips's Consumer Lifestyle section incorporates a number of the brand's electrical products, including TVs, music centres and earphones. Sandra Doyle ...
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