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BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...

BEHIND THE HYPE: Consumer product information online - Electrobug gives advice on electronic goods

Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods...Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected ... -added services. Site characteristics The site will syndicate content from consumer magazines ...

"It's Good to Talk" - the story behind the campaign

LONDON - It's been almost two decades since BT's "It's Good To Talk" commercials hit the screen...power that it would become the focal point for all of BT s consumer advertising. The basis ... for consumers too. In the showpiece pitch that followed, Abbott Mead Vickers BBDO won the business in a performance from David Abbott that was as good as any thespian or political leader. The brief was far from ...

Dennis plots IT consumer title

Dennis Publishing s computer division is planning the launch of a consumer IT magazine aimed at 18...Dennis Publishing s computer division is planning the launch of a consumer IT magazine aimed at 18- to 35-year-old males. The title, which is scheduled to hit newsstands in September, will cover the internet, computer games and technology sectors. It will be an amalgamation ...

DESIGN: Me, Myself and i - The iMac took gold at the D&AD awards But just how good

-free office, don t we still need something good-looking perched on the corner of our desks? Agency ... to create a cheap computer from the consumer market , and are making massive in-roads into the business ... should we make do with the benefits of good design while compromising on aesthetics? Our ...

Ideal Home scoops consumer prize at publishing awards

Ideal Home magazine won the award for consumer magazine of the year at the Periodical Publishers...Ideal Home magazine won the award for consumer magazine of the year at the Periodical Publishers ... business and professional magazine. Individual trophies went to Elle s Fiona McIntosh for consumer magazine editor of the year and Marie Claire s Rita Lewis for consumer publisher of the year ...

Mustoes triumphs in battle for Viglen consumer account

is in education, but it wants to broaden its appeal to the general consumer. Damian Horner, the business ...

LG campaign focuses on social media

LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing...the show s stars. There is also a new 'Life s Good' Facebook page, which houses an app called 'Secret ... Meadows, head of brand at LG UK, said: "The next wave of our 'Life's Good' brand campaign continues to educate and encourage consumers to get involved in technology. These new initiatives highlight the growing ...

PRIVATE VIEW: Nick Hastings, the executive creative director at D'Arcy

First the good news. Not a whiff of football in this week's work....for it. The new commercial is OK, but not as good as its predecessors. It features Lynx-wearing men ... our good old beer , Kronenbourg 1664. They might have mentioned that Abba would never have won ... in consumers' minds and develop a personality for the brand Agency: Wieden & Kennedy London Writers: Ben Walker ...

Campaign Direct Awards 2004: Best IT and Consumer Durables Campaign

SILVER AWARD Title: Hype Agency: Publicis Dialog Group Creative directors: John Williams, Chris Aldhous, Peter Hodgson Art directors: Martin Gent, Doug Mackenzie, Robin Garms Copywriter: Martin Gent Account executive: Sarah Lambert Client: HP Client brand: Imaging and Printing Group...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.