13 Apr 2007
. Podcasts are especially good to listen to, since there's
not a lot of time in the day when I can listen ...
11 May 2001
| by ALASDAIR REID
consumer marketing portal.
Both groups are looking for agencies to handle consumer advertising ...
.
But it is assumed that it will also have a more direct consumer
marketing role - news, features, road-test reviews ...
to consumers via the web. Or even generating sales
leads, come to that. One of the main reasons why ...
09 Jun 2000
| by KEN GOFTON
consumer panels across Europe. It does this via meters attached
to the panellists PCs. The panels ...
by consumers from all over the world. It s a view echoed by
Nicky Perrott, the head of MORI s specialist new ...
intranet.
MORI has what it claims is the only panel of UK consumers whose opinions
are regularly ...
14 Apr 2000
| by TRACEY TAYLOR
German consumers understanding of the net as abysmally
poor ....German consumers understanding of the net as abysmally
poor .
Online penetration of the German ...
to buy on the net soon. The
most popular goods sold over the net are books, computer hardware ...
are underestimating completely how the internet is
changing the way manufacturers and consumers relate to each other ...
29 Aug 2003
's not good to want to give offence," he said, "but it's good to be willing to give offence."..., unmitigated ... okay, no, it isn't. It's a charming, feel-good, well-put-together ... puzzle. Who paid ...
, because I love a good comeback story.
Five. A nice, visible, cheeky pair of ads, with a sticky ...
Client: Tony Corp, marketing controller
Brief: Generate trial from new consumers and encourage ...
12 Sep 1997
| by KAREN YATES
period for consumer
goods. - General release
The Alliance & Leicester has appointed Nick Smith ...
17 Nov 2000
| by REBECCA BEER
Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...
17 Nov 2000
| by REBECCA BEER
Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...
22 Jul 2005
The qualities that make posters memorable and effective for
consumers can be very different...When the enfant terrible of Brit Art imitates an ad, you know it must be
a pretty good one. Damien ...
: "Many good outdoor
campaigns revolve around sex, celebrity or humour, or a combination of
all three ...
-track campaigns
- Test posters as they will be consumed, ie. not as an A4 proof on a
desk
- Make sure the media ...