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Consumer Insight: Talking commuters' language

. Podcasts are especially good to listen to, since there's not a lot of time in the day when I can listen ...

marketing websites. Will consumers have faith in the impartiality of these sites? Alasdair Reid writes

consumer marketing portal. Both groups are looking for agencies to handle consumer advertising ... . But it is assumed that it will also have a more direct consumer marketing role - news, features, road-test reviews ... to consumers via the web. Or even generating sales leads, come to that. One of the main reasons why ...

is expensive. One way of keeping costs down is to court consumer opinion through the internet, Ken Gofton says

consumer panels across Europe. It does this via meters attached to the panellists PCs. The panels ... by consumers from all over the world. It s a view echoed by Nicky Perrott, the head of MORI s specialist new ... intranet. MORI has what it claims is the only panel of UK consumers whose opinions are regularly ...

CAMPAIGN REPORT ON GERMANY: Net winners - Major companies are refusing to be deterred by consumer

German consumers understanding of the net as abysmally poor ....German consumers understanding of the net as abysmally poor . Online penetration of the German ... to buy on the net soon. The most popular goods sold over the net are books, computer hardware ... are underestimating completely how the internet is changing the way manufacturers and consumers relate to each other ...

PRIVATE VIEW: Steve Henry, the creative director at HHCL/Red Cell

's not good to want to give offence," he said, "but it's good to be willing to give offence."..., unmitigated ... okay, no, it isn't. It's a charming, feel-good, well-put-together ... puzzle. Who paid ... , because I love a good comeback story. Five. A nice, visible, cheeky pair of ads, with a sticky ... Client: Tony Corp, marketing controller Brief: Generate trial from new consumers and encourage ...

REVIEW: Marketing and advertising news in the week’s press ..

period for consumer goods. - General release The Alliance & Leicester has appointed Nick Smith ...

PRESS ADVERTISING AWARDS 2002: The National Magazine Company Award - Best Advertisement in Consumer

advice to gay consumers

Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...

advice to gay consumers

Queercompany.com is a new lifestyle site for the gay community offering a wide variety of facilities including financial services such as mortgages, insurance and car hire, all from blue-chip companies. Friendly and helpful information on health issues, travel, hotels and entertainment is also on the...

Outdoor: Popular Posters

The qualities that make posters memorable and effective for consumers can be very different...When the enfant terrible of Brit Art imitates an ad, you know it must be a pretty good one. Damien ... : "Many good outdoor campaigns revolve around sex, celebrity or humour, or a combination of all three ... -track campaigns - Test posters as they will be consumed, ie. not as an A4 proof on a desk - Make sure the media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.