28 Jul 2011
| by Campaign staff
Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...for a variety of consumer products, focusing on electrical goods. ...
10 Nov 2011
| by Jeremy Garner and Mark Brown, Weapon7
Only a truly open and collaborative creative process can result in good engagement communications....to fragment, the more technology evolves and consumers divide their time between devices, apps, social ...
with that fabled group of people who continue to lead the way in communications: consumers.
Big engagement ideas ...
that can see the totality of our engagement with the consumer, whether that is blogger outreach, social ...
05 Nov 2010
| by Jin Bo
BEIJING - Consumers in emerging economies like China and India are more likely to purchase...to do something to support a good cause.
While consumers expect that companies show a commitment ...
Compared to 2009, percentage of adults who are personally involved in supporting a good cause ...
respondents in China would buy products from companies that support good causes, compared to just over one ...
06 May 2011
| by Claire Beale
are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good.
Are we ...
and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...
17 Mar 2011
| by Alasdair Reid
that those declarations were not half good enough. At the very least - as evidenced by reader comments ...
to engage consumers across print, TV, iPad and digital is what we have been crying out for - the ability ...
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ...
of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ...
one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
24 Jun 2011
| by Richard Exon
Vision" and the Milibandian tribute-band version, "Responsibility for All Agenda", this was surely good ...
for Foetal Alcohol Syndrome UK. A Nofas-UK spokesperson highlighted the good news that this is a prevention ...
self-appointed guardians of the public good that commercial enterprises have the potential to act ...
13 Oct 2010
| by Daniel Farey-Jones
Advertising needs to change as Western consumers gravitate towards 'purpose-inspired' businesses...something quite similar. Keith Weed of Unilever talked a lot about good rather than profit being what consumers want to know companies will do." Pinder added that in articulating their clients' messages agencies need to focus on the idea of utility to the consumer. "The best marketing communications ...
06 Aug 2010
| by Rory Sutherland
, it exerts a spectacularly powerful force in certain categories, driving consumers to a much greater level of repeat purchase than is found, say, in packaged goods or cars. And, because it drives many of us to adopt ...
21 Jan 2011
brand, contained 5 per cent fat or less. When questioned, some consumers believed the fat content ...
- but to extend that message to MPs, NGOs and civil servants.
The task was assigned to a newly created consumer ...
that declared: "It's all good." Unluckily, it coincided with a 12 per cent price increase, an uncomfortable ...
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