29 May 2012
| by Nicola Clark
Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ...
of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ...
innovations have included:
Art of the Trench , the photo-sharing website, which enabled consumers ...
28 May 2012
| by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ...
book launches.
The campaign will use a mixture of demographic and behavioural and consumer data ...
that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
28 May 2012
| by Nick Batten
career with big consumer magazine publishers marks him out as the ideal recruit to match the magazine ...
28 May 2012
| by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology.
PayTag is a small ...
to get one million customers using the device by the end of the year.
Katherine Whitton, consumer ...
28 May 2012
| by Sarah Shearman
think this [Livestand] is frankly a game-changer for the way you not only consume content on this device ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
with consumers online....Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
28 May 2012
| by John Reynolds
, along with Prime Location and Mail Online, are set to boost Associated consumer digital operations to more than 100m this year.
According to Daintith, revenues across Associated s consumer division ...
, revenues at its digital-only consumer businesses grew by 15% to 41m.
The division is expecetd to grow ...
28 May 2012
| by Nick Batten
on customer service and relationships with suppliers.
News of Browett's windfall comes days after Tim Cook ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking ...
for.
However, a lack of understanding among consumers could hold back the digital marketing sector ...
-line interviews.
This proved vital. The report found that consumers are incredibly positive about advertising ...
28 May 2012
| by John Stoneman and Denise Turner
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ...
in the path to purchase.
A large part of the purchasing jigsaw concerns precisely how consumers use their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...