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Burberry boosts 'fast fashion' approach with Jubilee campaign

Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ... of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ... innovations have included: Art of the Trench , the photo-sharing website, which enabled consumers ...

Total Media lands Random House and Transworld Publishers online accounts

Total Media will be responsible for managing digital display advertising across consumer sites ... book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...

Scout Media hires former Radio Times ad director

career with big consumer magazine publishers marks him out as the ideal recruit to match the magazine ...

Barclaycard returns to TV for PayTag campaign

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...

Yahoo pulls plug on Livestand after seven months

think this [Livestand] is frankly a game-changer for the way you not only consume content on this device ...

Unilever partners with News Corp and Viacom for digital content

with consumers online....Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...

DMGT digital revenues to offset print revenues "within five years"

, along with Prime Location and Mail Online, are set to boost Associated consumer digital operations to more than 100m this year. According to Daintith, revenues across Associated s consumer division ... , revenues at its digital-only consumer businesses grew by 15% to 41m. The division is expecetd to grow ...

Apple welcomes former Dixon boss with £36m 'golden hello'

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking ... for. However, a lack of understanding among consumers could hold back the digital marketing sector ... -line interviews. This proved vital. The report found that consumers are incredibly positive about advertising ...

Consumers and their mobile devices

represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... in the path to purchase. A large part of the purchasing jigsaw concerns precisely how consumers use their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.