to remove filtersWPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
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Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy....to play in consumers' lives." ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
by the Government Procurement Service that will replace those expiring within the next six to eight months. One, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
an uplift in engagement by consumers but there is still lots of ground to cover and the reality ... and trialling a variety of extremely clever tech ideas that will provide greater two-way dialogue with consumers ... of outdoor, are consumers interacting with these enhanced opportunities as much as you would have expected ...
Is Saturday key for brands?
24 May 2012
- and Saturday titles have the added attraction that, with large numbers of people choosing to consume a ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
, such as the purchase of goods or services. 3 This dovetailed with straw polls (for instance, on seekingalpha ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
Katherine Levy: We should be wary that consumers are still wary of cookies
17 May 2012 | by Katherine Levy
that supposedly protects consumers' online privacy to a greater degree than before, businesses and advertisers ... Bureau and ValueClick reveals some concerning statistics about consumer understanding of cookies ... desire. More needs to be done in terms of educating consumers about cookies. This is vital when ...
What can the merging of TV and online bring?
17 May 2012
. But they must add to the consumer experience, not disrupt it, two experts suggest...., currently approaching 10 per cent of total viewing, will be increasingly important. - How are consumer expectations changing as these worlds collide? The internet offers greater control for consumers who ... is not new. The internet has empowered consumers further still and reset expectations. In a world where ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
, a managing partner at MediaCom, were among a panel debating what advertisers want and how consumer ... to these developments. We know the consumer better now. We recently relaunched a magazine and we had 5,000 Tweets. So we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
