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Celebrities back same-sex marriage campaign

The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government ... the Out4Marraige strapline, which hosts videos by celebrities, politicians and consumers that explain why ...

A Continuous Conversation

As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ... . They look behind brand promises, seeking out content and services that make those promises real. They also ... an interesting avenue for forward-thinking brands, shifting consumer habits now make a nonsense of marketing ...

Shopping for brands

personal conversations with consumers, allowing them to nurture advocates and try out new product ideas ... to consumers and provide them with an experience optimised for each channel. Sometimes this will be a mobile ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile ...

Let's get serious

consumer relationship should be built over time by a careful brand, and it is within these stages ... . Consumers carry their digital world around in their smartphones, so we can use a range of check-ins, geo ... -developing world of mobile vouchering. Education Once you've got your consumer through that all ...

One customer's journey

of consumers would go to a competitor's site. Companies are missing out on business - and, more importantly ...

A beautiful collision

was using technology "as a vehicle not only to communicate with our consumers, but become directly tethered ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...

Paddy Power ad banned for being offensive to transgender community

claimed it was "saddened" to know consumers were offended by the ad, stating the ad's script had been ...

Deloitte sharpens focus on digital offering

Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...

Jedi day: Top 10 shared Star Wars ads

's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.