11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
. The watchdog said it recognised that consumers could see the payments as part of a commercial agreement, though ...
14 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
family-friendly services, such as pre-flight play areas....The launch of the campaign comes as an estimated 3.6 million families and individual consumers ...
," to demonstrate the family friendly services at the airport, alongside its retail offering.
The campaign runs ...
, the high-speed train service between the airport and London.
The 16m brand overhaul sees ...
29 Feb 2012
| by Ed Owen
Jack Jennings, back to where he saw active service.
The sequence features action in a jungle ...
20 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 February) and will available for consumers to interact with for two weeks.
It has been created ...
Story', to create a personalised story book to drive consumer awareness about the charity and its work ...
16 Feb 2012
| by Sara Kimberley
in Italy.
Ian Thomas, the client service director at Arc, said: "We are looking forward to working ...
26 Jan 2012
| by Sara Kimberley
, with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
12 Jan 2012
| by Mel Cruickshank
the advances in sophistication and creativity, we are trying to reach out to consumers who are more cynical ...
to encourage their brand champions to share their views with their networks. This means working with consumers ...
suggest a requirement for more honesty and openness in the CRM value exchange. Consumers have more ...
15 Dec 2011
| by Sara Kimberley
services.
The agency's revenues for the year ended 31 December 2010 was $4m.
WPP's investment in Qais ...
07 Dec 2011
| by Sarah Shearman
experiential.
In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ...
01 Dec 2011
| by Sara Kimberley
will be available for iPhone and iPod Touch users from 5 January and allows consumers to pay for their items through ...