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ASA raps Scotland's panda 'gift' claim

. The watchdog said it recognised that consumers could see the payments as part of a commercial agreement, though ...

Heathrow runs family-friendly Easter campaign

family-friendly services, such as pre-flight play areas....The launch of the campaign comes as an estimated 3.6 million families and individual consumers ... ," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ...

National Lottery campaign spotlights charity funding

Jack Jennings, back to where he saw active service. The sequence features action in a jungle ...

Charity to run gender recognition outdoor ad

The ad will be placed in a Clear Channel bus shelter outside Selfridges in London on Wednesday (22 February) and will available for consumers to interact with for two weeks. It has been created ... Story', to create a personalised story book to drive consumer awareness about the charity and its work ...

Arc lands DM for SABMiller's Peroni

in Italy. Ian Thomas, the client service director at Arc, said: "We are looking forward to working ...

Live & Breathe nets Birds Eye DM task

, with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...

The Year Ahead For ... Direct Marketing

the advances in sophistication and creativity, we are trying to reach out to consumers who are more cynical ... to encourage their brand champions to share their views with their networks. This means working with consumers ... suggest a requirement for more honesty and openness in the CRM value exchange. Consumers have more ...

WPP invests in Singaporean digital marketing agency Qais

services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

experiential. In January, the brand kicked off an "adventure-themed" marketing campaign , giving consumers ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

will be available for iPhone and iPod Touch users from 5 January and allows consumers to pay for their items through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.