One customer's journey
17 May 2012 | by Stephany van Willigenburg, Google UK
of consumers would go to a competitor's site. Companies are missing out on business - and, more importantly ...
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Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
consumer relationship should be built over time by a careful brand, and it is within these stages ... . Consumers carry their digital world around in their smartphones, so we can use a range of check-ins, geo ... -developing world of mobile vouchering. Education Once you've got your consumer through that all ...
A beautiful collision
17 May 2012 | by James Devon, MBA
was using technology "as a vehicle not only to communicate with our consumers, but become directly tethered ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
, Center Parcs said it did not believe consumers would be expected to be able to take a family of four ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ... In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
claimed it was "saddened" to know consumers were offended by the ad, stating the ad's script had been ...
OMD retains £10m Shop Direct search business
15 May 2012 | by Maisie McCabe
of support and services including mobile and data management. Dan Clays, who started as managing director ...
Deloitte sharpens focus on digital offering
14 May 2012 | by Sarah Shearman
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...
Publicis extends footprint in China
14 May 2012 | by John Reynolds
and provides e-commerce services to clients including Converse and Hertz. Longtuo's existing clients include ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
