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BETC London wins global project for Samsung Smart TV

Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital

WCRS lands Safestore advertising account

services director at WCRS, said: "Working with Safestore is one of those rare opportunities - a market ...

Commercial TV and radio remain strong in Q1

. Similarly, consumer magazines are expected to fall 1.9% year on year to 822 million. Barnard said ...

ASA bans 'Sofa King Low' slogan

as 2004 and were referred to the police, but the Crown Prosecution Service took no action ... of the swear word 'fuck', which consumer research had found to be a word so likely to offend that it should ...

Mindshare scoops £4m Anglian media task

The appointment follows a pitch that included the incumbent All Response Media, which had held the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...

Sharp appoints Work Club to Euro 2012 sponsorship task

Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all

School Reports 2011: Tullo Marshall Warren

consumers with brands. Many high-profile campaigns, with Lynx being recognised with a Webby and other ...

Everest appoints MBA to handle DM account

The agency, which already oversees the brand's TV advertising, picked up the DM brief without a pitch. It will now work on a series of campaigns to promote Everest's product range, which includes its core window and door products, a new solar energy range, handyman service and home emergency cover ...

Maxus wins pitch for Kärcher media

used TV spots, created by HMDG, to target male consumers. Last year, its "men just want to have fun ...

Optical Express loses appeal against Padraig Harrington ad ban

too". The brochure made a number of claims about the brand's service and technology and featured a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.