Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy....to play in consumers' lives." ...
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
at Plusnet, said: "It's key that we demonstrate that a lower price doesn't mean a lower quality of service ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
WPP has appointed Deborah Kerr to oversee Team News, its new agency unit that launched to service
Agency concern over post-COI plan
24 May 2012 | by John Tylee
by the Government Procurement Service that will replace those expiring within the next six to eight months. One, covering creative services, DM, digital media, events and PR, will come into force in October. The other ... : Creative services Direct marketing Digital media Events PR ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
an uplift in engagement by consumers but there is still lots of ground to cover and the reality ... and trialling a variety of extremely clever tech ideas that will provide greater two-way dialogue with consumers ... of outdoor, are consumers interacting with these enhanced opportunities as much as you would have expected ...
Is Saturday key for brands?
24 May 2012
- and Saturday titles have the added attraction that, with large numbers of people choosing to consume a ...
All about ... Facebook's future
24 May 2012 | by Alasdair Reid
, such as the purchase of goods or services. 3 This dovetailed with straw polls (for instance, on seekingalpha ...
Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox....Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals ... as part of its goal to expand its product ranges. The retailer introduced a service late last year ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
