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to broaden its target audience to include younger, affluent consumers....The push will feature brand ambassador Kevin Spacey and focus on the carrier s customer service ... a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and engaging, but, crucially, it also conveys our service ethos, treating discerning customers as individuals. ...
highlight the skills and services BA staff provide for consumers, including the transportation of organs ... and consumers. The strapline will be painted onto all BA aircraft. The 90-second film was created by BBH ... and an iPhone app that consumers can use to download their boarding pass. BA said it would also be launching ...
woman said because the service had got slower she had decided to go to a shop rather than buying online ...
consumers think about brands that campaign for ethical issues....change" according to the broadcaster, writes Nikki Sandison. Thirty-five public service announcements ... Media employees for delivering socially and environmentally responsible products and services to our ... to the supermarket. Sainsbury's decision coincided with growing consumer concern about food miles as the Soil ...
's established penetration and reputation for quality and services by getting core shoppers to visit more ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...
good price. I suppose eventually they'll have to lower their prices which is good for the consumers ... for services and content they provide." Project manager Claire said: "I think Rupert Murdoch's got too much ...
The Red Consultancy was briefed to make the case to both consumers and retailers that transactions ... . The challenge was to come up with an idea that would speak to a number of audiences including consumers, retailers and the payment industry. It also had to spark interest when the service had already launched ...
The Money Advice Service, a government-backed free information body, is rolling out a £4m campaign...The service, which launched in April, is funded by a statutory levy on the UK banking industry. The aim is to better educate consumers on managing their short-term and long-term finances, as well as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ...
services, health assessments and its 300 UK care homes. With more than 2m consumers a month accessing ... offers a range of services to fulfil individuals' health needs. The campaign is intended to tackle ... , Bupa's managing director, group development, the aim of the campaign is to persuade consumers ...
, consumers would be interested in switching if they could pay for how much they actually used rather than a.... EnergySmart allows consumers to manage their energy usage online. Many of those interviewed by Vox Pops ... would consider switching to a service that allowed her to manage her energy usage, she replied: "Quite possibly, anything to make life easier." Other consumers were largely positive about the EnergySwitch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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