Campaign Big Awards 2010: Consumer Durables & Furniture winners
28 Oct 2010
View all of the winning campaigns from the Consumer Durables & Furniture category.
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Empire named best consumer mag at PPA Awards
17 Jun 2010 | by Katherine Levy
Bauer's monthly film title Empire was awarded Consumer Magazine of The Year at the annual PPA...Environment Writer Of The Year (Consumer Magazines) sponsored by Pitney Bowes International Mail Services ... Education Consumer Website Of The Year sponsored by Dovetail Services NME.com, IPC Media Editorial ... Subscription Services Health Service Journal, emap inform Consumer Media Brand Of The Year sponsored ...
MAGAZINE ABCs: Consumer magazines' most innovative marketing strategies
12 Aug 2010 | by Sarah Johnson
Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.
Paper Round (20 October) - Which clients are advertising in the national press?
20 Oct 2010 | by Sarah Johnson
The newspapers are consumed by the government's budget cuts, but British Airways offers a ray...for a family roast dinner for under 5. The AA advertises its extended services as it branches into home repairs alongside its better-known car breakdown service. The press ads follow a TV campaign, launched to promote the new service, which was announced earlier this month. Rock ...
NSPCC 'NSPCC young witness support service ' by Kitcatt Nohr Alexander Shaw
12 May 2009
its Young Witness Support Service, which aims to prepare children for court experiences....-examination. With around 500 children having to give evidence in court per week, the support service aims to give them ...
Paper Round (03 December) - Which clients are advertising in the national press?
03 Dec 2010 | by Sarah Johnson
Sales on Christmas decorations start early this year while brands send consumers online...gift collection service, suggesting shoppers reserve gifts before travelling to stores. Debenhams ...
Elle and Farmer's Weekly win top PPA subs awards 2010
11 Nov 2010 | by Arif Durrani
Hachette Filipacchi and Reed Business Information walked away with the top consumer and business.... Hachette s Elle won Customer Direct Magazine of the Year in the consumer category, following a year ... of circulation and member services at the PPA, said: "Subscriptions whether in print or across digital ... Winner: Online video content subscription ads IPC Media Customer Service Award Sponsored ...
O2 'niggles and narks' by VCCP
19 May 2010
O2's new TV ad by VCCP accuses rivals of offering a poor service and making misleading claims....The ad shows a series of odd looking animated characters to illustrate problems with broadband companies. O2 aims to persuade the public that consumers who sign up to its service will avoid the problems represented by the characters, which include No Support-a-Saurus and Mystery-Speed Mook. The activity ...
Vodafone 'all your mates in one place' by Dare
23 Oct 2009
to promote its new Vodafone 360 service....Devised by Dare, the ambient campaign encourages consumers to invite as many friends as they can to stand in and around one of the circles, with the team with the most people in one place winning a 36,000 experience of a lifetime prize. There will also be daily prizes of 360 for the most people in a circle ...
Can Radioplayer be the one-stop-shop the industry needs?
08 Apr 2011 | by Maisie McCabe
Radioplayer's decision to launch the UK service last week at the lofty Paramount Club perched above...at Carat, said: "Anything that makes consuming radio easier, is a good thing. The team is already talking ... , said: "I wouldn't say it will dramatically change listening, but the player will draw consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
