Search results for Consumer Services

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CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

customers pay pounds 5 per month for additional services including: pounds 100 overdraft with no usage or interest charges; free will-writing service; discounted private medical insurance for children; pounds ... concept account and to justify to the consumer the new account charges, fielding concerns about a ...

CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal

cent of non-buyers believe that to cook with the product is time consuming. Objectives ... sales of Bramleys, encourage loyalty from current users aged 35-plus and introduce new consumers aged ...

nebulous in the service they provide if they want to gain client confidence, says David Michie

to the implementation and evaluation of PR activities. And then you have consumer PR-ettes to whom strategic ...

CAMPAIGNS - Drivers given star treatment - Financial Services

Client: Touchline Insurance Company Campaign: Drivers Zodiac PR Team: Harrison Sadler Timescale: December 1997 to January 1998 Budget: not available

NEWS: Grayling to cover Europe for Scitor

-line services provider Scitor....The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line services provider Scitor. The agency will help promote a range of business-grade electronic networking services aimed at multinational business customers. Carol Forrest, Scitor s marketing ...

NEWS: Clubland drag queen Miss Kimberly ...

launch, consumer promotions and a series of club PAs throughout the early summer by Miss Kimberly...press launch, consumer promotions and a series of club PAs throughout the early summer by Miss ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

services company, b2, that went live in mid-May. Telephone staff were selected for their communication ... an exceptional level of service to customers, says Calcom client services director, Matthew Taylor ... lines and consumer helplines. The telephone and how you employ it has to mirror the brands ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

-by-ball cricket commentary. As this is the only on-line information service to access the closed networks ... of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ... . As Cityscreen is a text based service it seems certain that many of the current discreet negotiations ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

to make its financial services more appealing to the consumer. In particular, it was concerned about ... relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... any new initiatives, the whole range of a potential partner s products and service provisions ...

STOP PRESS: Appointment at Golden Vale

FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.