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The Red Consultancy reshapes consumer offering

The Red Consultancy has reshaped its consumer offering into two separate business units....in their own right. Two consumer directors have been promoted to head the differing services. Emily Morgan ... The reshape of The Red Consultancy has seen the launch of two consumer business units Life and Play. The move comes a month after Blue Rubicon launched a consumer brand agency offshoot called ...

Consumer Financial Education Body in search for agency

The Consumer Financial Education Body, which was launched by the Financial Services Authority...on the CFEB's "MoneyMadeClear" offering. The service provides a range of guides and information tools that consumers can access to help them keep on top of their finances. An agency will be appointed to create an integrated campaign, expected to launch later this year, to raise awareness of the MoneyMadeClear service ...

COI hands consumer rights task to Billington Cartmell

Billington Cartmell to provide BERR with Partnership Marketing services communicating information about...The agency's appointment, which takes effect immediately, is the result of a pitch handled by the COI. Billington Cartmell will now develop partner marketing activities, through a multi-channel campaign which will inform and educate consumers of their legal rights. ...

Free Media: Free consumers value time, not money

it offers you an amazing networking service for free? These are rhetorical questions, of course....their services for free. And, radically, free no longer equates to cheap, with modern consumers expecting a ... readers a day were interacting with thelondonpaper, eagerly consuming our easily digestible mix ... and Facebook, all have extremely high expectations of our service, regardless of the fact they are not paying ...

Spotify picks M&C Saatchi PR for consumer brief

Online music service Spotify has brought in M&C Saatchi PR for a consumer brief....Everything Everywhere as head of consumer PR in February. However, when approached, both Alison Bonny, head ... . Earlier this month, the surge of growth in revenue from digital services such as Spotify and iTunes ...

Broadbandchoices.co.uk seeks consumer agency

The site, which is part of the Consumerchoices.co.uk group, has launched a hunt for a consumer ... guides and pricing information to help users make decisions on broadband, financial services, gas and electricity and insurance, among other services. ...

RatedPeople.com hires Diffusion for consumer brief

Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service. The agency will focus on introducing RatedPeople ... to their property. The campaign will also highlight to consumers the importance of the site's ratings system ...

RatedPeople.com hires Diffusion for consumer brief

Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service. The agency will focus on introducing RatedPeople ... to their property. The campaign will also highlight to consumers the importance of the site's ratings system ...

VoD's lack of creativity holds back consumer demand

-on-demand by consumers, insisted panellists at an event debating the commercial opportunities for VoD....creativity would add momentum to the consumer journey. He added: Media and creative agencies split apart ... into lots of different consumer environments. Meanwhile, the Department of Culture, Media and Sport ... consultation on the Audiovisual Media Services directive. The overall deadline for implementing the directive ...

Media 360: Perfect storm puts consumers in control

The recession and mass technology have combined to create a new media world where the consumer...." The conference showed that the old hierarchy of brands dictating to the consumer has gone for good and media owners, agencies and clients must adapt to a world where user-generated services such as Twitter can ... of fame, but 15MB of fame." In short, the consumer is calling the shots, creating a "sorry" culture ...

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