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to broaden its target audience to include younger, affluent consumers....The push will feature brand ambassador Kevin Spacey and focus on the carrier s customer service ... a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and engaging, but, crucially, it also conveys our service ethos, treating discerning customers as individuals. ...
will produce valuable consumer research. - The roles of PR, customer service, media and advertising need ... The Consumer Electronics Show in Las Vegas earlier this month was bursting with phones, tablets, e-book readers and TVs. After consuming the offerings, three themes with real significance for marketers ...
LONDON - Consumer protection law is on the brink of a radical and wide-ranging transition...away from particular contracts. Bodies such as the Financial Services Authority and the Consumers ... . Presenting consumers existing statutory rights as a distinctive feature of your product or service will be a ... The sweeping changes to the rules designed to protect consumers from misleading advertising ...
truffles to create the analogy for World Selection is one that consumers in the UK have responded ...
The Money Advice Service, a government-backed free information body, is rolling out a £4m campaign...The service, which launched in April, is funded by a statutory levy on the UK banking industry. The aim is to better educate consumers on managing their short-term and long-term finances, as well as helping them to understand the UK financial system. With an estimated 23 million consumers unaware ...
services, health assessments and its 300 UK care homes. With more than 2m consumers a month accessing ... offers a range of services to fulfil individuals' health needs. The campaign is intended to tackle ... , Bupa's managing director, group development, the aim of the campaign is to persuade consumers ...
, and drive awareness of the fledgling brand. Kgbdeals launched a year ago. It offers consumers daily deals and 50%-90% off products and services in more than 100 cities across the globe, including 25 in the UK ... as attracting consumers, the campaign is designed to attract small to medium-sized businesses that want ...
-day collection service for online orders...., hit by consumers turning away from buying its consumer electronic items, according to its latest ...
the mailer's services. Royal Mail will also flag up a dedicated area of its website, which will provide a series of case studies on its clients. Since the deregulation of postal services, Royal Mail has faced ... has largely abandoned broad ad campaigns targeting consumers, a strategy it used throughout the 80s ...
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced...-known for targeting consu-mers with its Clubcard data - a degree of expertise lacking in financial-services marketing ... arguably fuelled the boom in financial services, leading to irresponsible lending,' says Martin Nieri ... and insurers are also under pressure to be responsible in recruiting customers. The Financial Services ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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