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Consumer research service launched online

A group of former advertising executives have come together to launch an internet-based consumer...A group of former advertising executives have come together to launch an internet-based consumer research service that promises to be fast and cheap. The service, effcom.net, has been designed ... used in the consumer questionnaires and far greater access to the findings. Effcom ...

Consumer research service launched online

A group of former advertising executives have come together to launch an internet-based consumer...A group of former advertising executives have come together to launch an internet-based consumer research service that promises to be fast and cheap. The service, effcom.net, has been designed ... used in the consumer questionnaires and far greater access to the findings. Effcom ...

Market researcher targets consumers through net service

with consumers via the internet....with consumers via the internet. By capitalising on the massive expansion of internet use, Effcom ... . The company plans to recruit 6,000 households by offering them membership of a consumer club , which will give Air Miles as a reward for participating in the research. The service is aimed ...

Consumer Insight: Understanding the digital consumer

The digital consumer is still only partly understood. Pippa Considine looks at what we do know...the Internet Advertising Bureau's Engage Conference last year, he declared the digital consumer was a slippery ... people are consuming this new media and are we really creating brand-building work?" Naturally, Hegarty ... and expanding seam of research on how people consume digital media. Research companies born with the internet ...

Amazon addresses consumer fears

a pounds 2.2 million television campaign to persuade consumers that its service is fast..., is launching a pounds 2.2 million television campaign to persuade consumers that its service is fast and convenient. The campaign, by HHCL it s really easy to get what you want fast to address consumer ... to the real world of consumer homes. The campaign was written by Rob Clayman, art directed by Stuart ...

CAMPAIGN-I: Former ASA director launches consumer test website service

A service that offers to consumer test websites has been launched this week by Caroline Crawford...A service that offers to consumer test websites has been launched this week by Caroline Crawford ... shoppers because they are difficult to use, causing consumers to lose interest - one of the reasons cited ... to make them more consumer friendly. Crawford said: Too many websites are cluttered ...

DM level inflated in consumers' minds

Consumers think they get more direct mail than they actually do, according to new research...The study shows that the average UK consumer believes they receive 6.2 items of direct mail per ... that this has any adverse affect on the industry. "The consumer's knee-jerk reaction is that they get loads ... to direct mail," she said. The perceived figures are from from the 2003 consumer trends survey, while ...

Dotmusic relaunches with consumer focus

- Dotmusic, the Website of music trade weekly Music Week, is to relaunch as a consumer site...- Dotmusic, the Website of music trade weekly Music Week, is to relaunch as a consumer site in competition with NME.com and MTVEurope.com. The site will launch on December 10 with a daily news service ... by Brendan Fitzgerald and is also delivering a daily news and email alert service. Chris Sice, Dotmusic ...

Dotmusic relaunches with consumer focus

- Dotmusic, the Website of music trade weekly Music Week, is to relaunch as a consumer site...- Dotmusic, the Website of music trade weekly Music Week, is to relaunch as a consumer site in competition with NME.com and MTVEurope.com. The site will launch on December 10 with a daily news service ... by Brendan Fitzgerald and is also delivering a daily news and email alert service. Chris Sice, Dotmusic ...

Consumer Insight: Race relations

's greater propensity to buy a product or service within an "ethnic" medium. Despite a dearth of robust ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.