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IPG launches full service agency Pickle in India

will function as a full service agency and will handle business that conflicts with IPG's older agency Lowe...IPG's other agency in India SSC B Lintas will be merged with the new outfit. Pickle will now service the former's existing accounts, besides pitching for new business. Pickle is being headed by Sumeet Chatterjee, (pictured, left) formerly with The Times Group, who has taken charge as president ...

Reliance Communications kicks off BIG TV

MUMBAI - Reliance Communications has launched its DTH (direct-to-home) service, Reliance BIG TV...BIG TV DTH service has set up a call centre which is capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations. The team is capable of installing over ... and value offering in the home entertainment service market offers us a unique opportunity to tap ...

Tequila\India appoints John Mathew as managing director

\India in 2006 and a year later moved to Tequila\, the group's marketing services arm, as executive creative ... in retail, activation, digital and brand design, spanning all aspects of below-the-line consumer engagement ...

Tete-a-tete at Cannes with Sir Martin Sorrell

-prime crisis with house prices falling in the US and the UK and consumers are feeling the squeeze. We're also ... are not seeing the full impact on the consumer - and the consumer cannot remain unaffected with this scale ... mixed view. I spoke to one client, who's in consumer goods, who says there's been a sharp slowdown ...

Interactive Avenues ties up with Efficient Frontier

Efficient Frontier provides search engine marketing technology and services. It is headquartered in the U.S., with offices in Bangalore and Chennai in India. With this deal, Efficient Frontier would get access to Interactive Avenues client base in India. The tie-up is based on a revenue sharing model ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.