15 Apr 2011
| by David Murphy
Two services that enable consumers to profit from their personal data are shaking up the direct...Preference Service (TPS) have gradually and systematically reduced the number of consumers in the prospecting ...
former key figure in what some saw as the aggressive mailing of consumers by financial-services companies ...
of data and a general ignorance among consumers about the value and, indeed, ownership of their personal ...
07 Sep 2011
| by Alex Brownsell
Financial-services brand Legal & General is looking to present a more personable positioning...The company is understood to be gearing up for its biggest direct-to-consumer push in several ...
it is important for it to promote the contribution it makes to consumers' lives. 'Our organising thought of "Every ...
they receive from financial-services providers. As a result, brands in the sector are more eager to raise ...
15 Dec 2009
| by Nicola Clark
LONDON - Marketing identifies the five most important consumer trends of 2009....banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships ...
to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...
18 Dec 2008
| by Joe Thomas
Billington Cartmell to provide BERR with Partnership Marketing services communicating information about...The agency's appointment, which takes effect immediately, is the result of a pitch handled by the COI. Billington Cartmell will now develop partner marketing activities, through a multi-channel campaign which will inform and educate consumers of their legal rights. ...
11 Jul 2011
| by Sarah Shearman
Google is readying the launch of a business version of its Google+ social networking service...to take part in a series of tests to see how consumers interact with them via the service s stream and its ...
on creating a Google+ service for businesses and brands, which would include rich analytics, with the ability ...
for the consumer experience, but we have a great team of engineers building a similar optimised business experience ...
08 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
to broaden its target audience to include younger, affluent consumers....The push will feature brand ambassador Kevin Spacey and focus on the carrier s customer service ...
a different persona to showcase a strand of American Airlines service offering. The ad is supported ...
and engaging, but, crucially, it also conveys our service ethos, treating discerning customers as individuals. ...
16 Aug 2011
| by Alex Brownsell
Npower is rolling out a loyalty programme that will reward consumers with offers from brands.... Consumers will have to visit an 'In good company' microsite to redeem offers.
The scheme will be updated ...
benefit from the existing goodwill that consumers feel toward some of the businesses it supplies.
'By promoting these recognisable companies to consumers, we can use the trust they have in these brands ...
14 Jul 2011
| by Sara Kimberley
Directories company Yell has created the new posts of chief consumer officer and group head...Bob Gregerson has taken the role leading Yell's newly created consumer division and Chris ...
, worldwide design and experience, while Gregerson was vice president, Americas Sales for its Consumer ...
in local online supplier directories for consumers and small to medium size businesses. The four-year plan ...
09 Apr 2009
| by Luke Forshaw
Hugs' envisions a world where the only currency is human kindness. Shoppers are seen paying for their groceries with a hug, and bus drivers receive kisses for their services. The ads are to debut in art-house cinemas across the UK on 10 April, before being shown in mainstream cinemas after the Easter break. From ...
07 Apr 2011
| by Ed Owen
New research suggests consumers are actively resistant to third party ads on their mobiles and may...and upsell their own products and services at minimal expense.
"As they are not promoting third parties ...
trust third parties. Consumers are also unlikely to want to be overburdened with messages 38% said ...
. If they abuse their position, it can only lead to customer churn."
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