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People moves: RAC Consumer Services

Findlay Caldwell, managing director of motoring services company RAC Consumer Services, is leaving

People moves: RAC

Nick Hughes has been appointed managing director of the RAC's consumer services business....Hughes will join the RAC in May from American Express, where he was European head of marketing. He will be responsible for growing the RAC's business across areas including financial and legal services and the BSM driving school. Hughes replaces Findlay Caldwell, who left the RAC last September ...

Ford moves web commerce head to top global job

consumer services, following the retirement of Robert Rewey....Ford has appointed Brian Kelley to its top global marketing position, vice-president global consumer services, following the retirement of Robert Rewey. Kelley was president of Ford's e ... consumer services group, dealer development, worldwide direct markets, Ford racing technology ...

Teletext pounds 12m job for Delaney Lund

itself as a multi-platform gateway for consumer services....itself as a multi-platform gateway for consumer services. Teletext said it expected to drastically increase its ad budget to promote the roll-out of its services across WAP, the internet ... s multi-platform holidays service. Teletext s total adspend for the past year was about pounds 3.5m ...

Branding news brief: Digital Bridges unveils new brand identity

by Lambie-Nairn. The customer-facing brand will be used across its business and consumer services.

PayPal launches consumer site

PayPal, the online shopping payment service, is launching a consumer site called 'Let's Talk

RAC awards top commercial role to ex-Lloyds man

RAC Consumer Services has confirmed the appointment of former Lloyds TSB marketer David Lewis...across all its consumer businesses, including breakdown membership, BSM and financial services ... that it effectively cross-sells its array of products and services. Lewis left Lloyds TSB, where he was customer ...

DIRECT: Consumers back unsolicited calls opt-out service

The majority of consumers are in favour of the Telephone Preference Service (TPS), which enables...The findings are the result of research conducted by NOP and commissioned by the Direct Marketing Association, which manages the TPS. So far about three million consumers have registered with the TPS. The survey found 96% were 'very' or 'quite' satisfied with the service. Unwanted calls fell from an average ...

Direct: Consumers want service in return for data says BT

Most consumers are happy to receive direct mail and outbound calls from companies, as long...personal information to a firm to benefit customer service. BT surveyed 1000 consumers last ... Most consumers are happy to receive direct mail and outbound calls from companies, as long as they receive a better service as a result, according to a report into customer relationship management (CRM ...

Consumers confused by extra choice

Three-quarters of consumers often find it hard to choose the right product or service because ... agent service. But only 11% of the 1000 consumers surveyed thought they would be 'very likely ... to using the service was consumers preferring to make their own decisions. They were also unsure how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.