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Jellyfish handles Fairpoint search

LONDON - Fairpoint, the consumer financial services group, has appointed Jellyfish to handle its £3..., will use its unique pay-per- click methods to drive traffic to Fairpoint's no-obligation services. In addition, Jellyfish will create bespoke landing pages to help consumers find the right services. Fairpoint is a consumer financial services business that is focused on serving consumers in financial ...

Music consumers 'more receptive to brands'

Music consumers are becoming increasingly open to brands' involvement in the music industry...consumers. It is the fourth wave of research Bauer has commissioned since it first launched the Phoenix ... consumers understood the need for brands becoming more involved in music due to investment in the industry ... of brand involvement improves, consumers are becoming increasingly accepting of it. Rimi Atwal ...

Free Media: Free consumers value time, not money

it offers you an amazing networking service for free? These are rhetorical questions, of course....their services for free. And, radically, free no longer equates to cheap, with modern consumers expecting a ... readers a day were interacting with thelondonpaper, eagerly consuming our easily digestible mix ... and Facebook, all have extremely high expectations of our service, regardless of the fact they are not paying ...

Half our waking hours spent consuming media

consuming media. Of this, three hours and 45 minutes are spent watching TV. And, in spite of people ... in the UK, and five million households are signed up to HD services on pay-TV and the free satellite and digital TV services. While TV remains popular, Ofcom's figures show a predictable rise in the use ...

Digital outdoor enables advertisers to get closer to consumers

The consumer's ability to interact with advertising will be fundamental to how consumers...to Liverpool service by displaying personalised messages to consumers walking past the wall. He said ... to deliver ever more personal experiences to consumers. He said: "This is the era when the customer has ... a personalised service. The ability to organise, to capture and to analyse data will make ...

Empire named best consumer mag at PPA Awards

Bauer's monthly film title Empire was awarded Consumer Magazine of The Year at the annual PPA...Environment Writer Of The Year (Consumer Magazines) sponsored by Pitney Bowes International Mail Services ... Education Consumer Website Of The Year sponsored by Dovetail Services NME.com, IPC Media Editorial ... Subscription Services Health Service Journal, emap inform Consumer Media Brand Of The Year sponsored ...

Everything is connected: Consumer Electronics Show report

Adrian Pennington reports from the International Consumer Electronics Show in Las Vegas, which...to consumers, both electronically and through Blu-ray disc or DVD purchases. Streaming services will also allow ... No matter where you looked at the International Consumer Electronics Show in Las Vegas last week ... fridges. More than 70% of all mainstream consumer electronics products will be connected to the web ...

Consumers will call the tune in the new-media name game

services - Richard will probably disapprove of that description - highlighted the point that consumers' choice of language offers a valuable insight into the role that a new media service plays. While we ... new labels on emerging media formats, we could do worse than respect what consumers choose to call ...

ShortList Media launches subscription service

ShortList Media has launched a subscription service for its free magazines ShortList and Stylist...An ad promoting the service in the current issue ShortList reads: "We do our best to make sure ... ." The service, which was set up four weeks ago, targets readers who may have missed the handout windows in key ... the service was more a response to readers requesting back issues, than a "major publishing initiative". He ...

Media 360: Perfect storm puts consumers in control

The recession and mass technology have combined to create a new media world where the consumer...." The conference showed that the old hierarchy of brands dictating to the consumer has gone for good and media owners, agencies and clients must adapt to a world where user-generated services such as Twitter can ... of fame, but 15MB of fame." In short, the consumer is calling the shots, creating a "sorry" culture ...

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