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Consumer

01 Jul 2005

Menswear brand 28 Black has hired Resonate to launch its spring/summer 2006 collection. The media relations programme will push the brand's presence at trade shows and includes product placement.

Consumer

01 Jul 2005

United Biscuits (UB) has consolidated all below-the-line work into Cake. Its work will focus on Hula Hoops, McCoy's and KP Nuts. The agency has worked with UB on projects for various brands since 2002.

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

that have previously hushed up what goes on behind closed doors are finding that consumers' demand...'re family-owned, we have never had to [explain ourselves] from a City perspective, but now consumers want ... showed that 'consumers expect companies like ours to provide information about their activities'. He adds: 'Brands that are seen to self-police and are open and honest in all their communications gain consumers ...

THIS WEEK: Unichem starts consumer drive

17 Oct 1996 | by AMANDA RICHARDS

Unichem has taken the first steps toward building a consumer profile in key independent pharmacies...Unichem has taken the first steps toward building a consumer profile in key independent ... its first consumer marketing campaign at the beginning of November. Unichem sales ... the advice they offer and the benefits of a local service. He admitted, however ...

Top five consumer trends in 2009

15 Dec 2009 | by Nicola Clark

LONDON - Marketing identifies the five most important consumer trends of 2009....banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships ... to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

B-M hires Brain for consumer PR

24 Jul 1998 | by KATHY GREENE

marketing practice as it attempts to attract new consumer business and improve service to existing clients....s consumer marketing practice as it attempts to attract new consumer business and improve service ... , will work closely with Eric Gerritsen, B-M s European practice chairman for consumer marketing and Paul Gillians, global client leader for Unilever - B-M s biggest consumer PR client. Brain will oversee a 30 ...

Communique takes over Beefeater consumer PR

07 Apr 2000 | by JENNIFER WHITEHEAD

account in an uncontested pitch. Larkspur Communications, which held the consumer and regional PR brief...Communique has added another Whitbread brand to its portfolio after being awarded the Beefeater PR account in an uncontested pitch. Larkspur Communications, which held the consumer and regional PR brief for the UK s largest full-service restaurant chain during 1999, was not asked to repitch ...

PR LEAGUE TABLE: Healthcare grows consumer appeal - As the public gets more involved

25 May 2000 | by DANIEL TODARO, Client services director

ever closer to the consumer. The change has been a long time coming. It began with the growth ... the advertising of ethical - prescription - drugs direct to the consumer, and it is estimated that this has already created a dollars 2bn (pounds 1.2bn) advertising market. Direct-to-consumer (DTC ...

Which? lobbies for more regulations with 'Consumer Manifesto'

16 Sep 2008 | by Gemma Charles

LONDON - Which? has launched a 'Consumer Manifesto' that calls for food companies to adopt...The document, which will be formally launched at this week's Labour Party conference, outlines a series of policies that the watchdog wants political parties to adopt across the areas of food, housing and financial services. In the food section it advocates the use of the Food Standards Agency (FSA) traffic ...

JML launches Irish and German consumer operations

04 Mar 2008 | by Alex Donohue

LONDON - Shopping TV specialist JML has launched a European direct-to-consumer division...delivery services for customers in Ireland. The operations in Ireland will allow Irish consumers to shop ... and consolidate them through the launch of a JML product service in the country. John Mills, chairman of JML ...

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