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,000 local and regional press and radio advertising campaign, aimed at raising consumer awareness ... advice service, available from 33 Local Energy Advice Centres (LEACs) and stimulate calls ...
for Consumer Relationships challenged the view of utility products and services as being 'unsexy' and that consumers prefer to make their choices based on price rather than brand loyalty. When gas ... face' and gain clear differentiation from its competitors. Objectives To build consumer ...
companies. Its purpose is to establish and roll-out the service at over 7,300 retail locations where people...and water companies. Its purpose is to establish and roll-out the service at over 7,300 retail locations where people can pay their household bills free of charge. The service is primarily targeted ... of awareness of the service among key audiences. To establish communication channels with bill issuers own ...
Fuel PR is to launch a consumer PR push to 'make smoking cessation more glamorous and fun' in a bid...'s consumer PR has been handled by the Shire Health Group since 1992. Shire did not repitch for this work ... will promote the Nicorette product range - which includes patches, gum and lozenges - to consumer audiences ...
CONSUMER: The Consumers Association is on the hunt for a campaigns and communications director
The agency was handed the UK national consumer task after a six-way pitch that included five-year incumbent Attenborough Associates and Focus PR. Three regional-based agencies are also understood to have been involved. Shine director Erika Hendrick will head the account and lead a team of four. She ...
advertising, and so gets better results in Ireland, a smaller business and consumer environment ... are that people will be experienced in consumer, business, technology and so on, whereas in the UK, PR people ... says the Irish media is also perceived differently by its consumers. It has a very credible ...
Centrica-owned utility company British Gas has appointed Band & Brown to handle a regional consumer...with stunts highlighting how energy consumers can cut energy costs. Band & Brown was chosen to handle ... this year that the utility company will undertake with the agency. Band & Brown consumer head Sarah Mole ... are fully supporting British Gas sales activity in each area'. In January, consumer magazine Which? urged ...
months. In response, the Consumers' Association launched an initiative to inform users about BG ... saving for consumers switching utilities would be £60 a year. The Consumers' Association's in-house media ... ' and the website address to be projected onto Fulham gasworks. To sustain media coverage afterwards, the Consumers ...
. Objectives To position tap water as a consumer product, rather than the ultimate commodity, and transform ... ,000 branded bottles to encourage consumers to 'chill and go'. To give a strong news hook, this initiative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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