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the firm s move into the consumer, hi-tech, healthcare and travel sectors....or corporate public relations but remain marketing-led - selling products or services to consumers ... Media PR specialist Propeller Marketing Communications is searching for a director to spearhead the firm s move into the consumer, hi-tech, healthcare and travel sectors. Propeller MD Martin ...
NEW JERSEY: Sony is staging a pitch for its US consumer electronic business account, worth...NEW JERSEY: Sony is staging a pitch for its US consumer electronic business account, worth an estimated pounds 1.7 million in annual fee income, following a split with incumbent agency Mindstorm ... service enabling users to record radio songs using a PC. Sony would not disclose the reasons behind ...
stood out in coverage. STRATEGY AND PLAN To demonstrate the service in a live, interactive setting ... of significant sales leads from both individuals and corporate buyers of IT and communications services ... to demonstrate the service in a live, interactive environment can often give valuable media exposure to a ...
technology into the consumer market, many hi-tech consultancies have entered the consumer-tech arena ... not only with technological know-how, but also with consumer experience. With the increase in global ... technical audience. Now the industry has become much more consumer-oriented and there is a completely ...
as well as Informix Software, part of CompuServe on the consumer information service side, although ... separate business plan, she says. This will give a small company feel in terms of service but a large company feel in terms of resources. A key goal for Kemp has been growing the consumer side ...
attitudes to consumers have changed over the last few years, says Samantha Munro, who heads the consumer ... . Consumers may buy What Car? magazine and watch Top Gear, but what really makes up their mind once they ve made their shortlist is after-sales service and customer service. At the end of the day, where ...
demands a new breed of PR campaign, based on a blend of consumer and business-to-business techniques ... the impetus for the home PC market is coming from. But Samantha Munro, head of consumer PR at Grant ... . One of the major consumer user groups of PCs are children and students, with education being ...
Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR...Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR across the UK. Keene was awarded the account, which carries annual fees of at least pounds 80 ... and consumer PCs, notebooks and servers. The agency will target the IT press, including computer ...
Hewlett-Packard has shelved plans for an EMEA consumer pitch until next month following..., early last month for the group's imaging and printing consumer brief. But the £13bn merger between ... is set to change and possibly extend the focus of that brief. HP EMEA business consumer PR director ... organisation and a consumer business organisation. Now we are transforming the way we work to focus ...
ISP Freeserve has appointed Larkspur on a consumer brief following a three-way pitch. Larkspur...ISP Freeserve has appointed Larkspur on a consumer brief following a three-way pitch. Larkspur replaces Marbles PR, which resigned the account in October (PR Week, 22 October) because it was considering legal action against Freeserve business partner HFC Bankover its Marbles credit card. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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