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LONDON - Marketing identifies the five most important consumer trends of 2009....banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships ... to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off...after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ... of the UK knows about these exciting changes. Lexis will be responsible for running a proactive consumer press office throughout the year and delivering projects focused around specific product and service ...
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge....and Postwatch, Consumer Focus seeks to persuade businesses, public services and policy-makers to put consumers ... Last week Consumer Focus, the organisation that fights for consumer rights, fell victim ... the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ...
KFC is responding to growing consumer demand for healthy foods by launching a trial of its first..., organic and Fairtrade ingredients are the ideal, consumers won't make those choices at the expense ... benefit. The film Supersize Me probably motivated food retailers to act as much as consumer behaviour ... for or follow consumer trends. While a griddled chicken breast isn't likely to appeal to your average white ...
LONDON - Starbucks has agreed a deal with Welcome Break to open coffee shops in 29 motorway service...with consumers, in May last year Waitrose opened stores at Oxford and South Mimms service stations. Normal 0 ... ;} Welcome Break hopes that a deal with Starbucks will prove popular with the 80 million consumers who visit the service stations every year. Rod McKie, chief executive of Welcome Break said: "We are pleased ...
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return...The agency s role will be to provide consumer PR and marketing support as the business approaches the key summer trading period. The agency said it was supporting Little Chef as it aims to return to former glories . The move comes as the business restructures under the leadership of recently ...
as consumers research purchases of everything from restaurants to clothing.
LONDON - Despite the current economic downturn, British consumers are still spending a much bigger
of Asda (15%) in terms of consumer visit share. Tesco was confirmed as the dominant supermarket, with 31% share. 'Convenience' emerged as the major motivator when consumers select their main food ... '. The study was based on a survey of 2000 UK consumers. ...
opinions via Facebook, creating content that get us talking consumers are increasingly open to watching ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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