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Consumers force marketers to drop secrecy

that have previously hushed up what goes on behind closed doors are finding that consumers' demand...'re family-owned, we have never had to [explain ourselves] from a City perspective, but now consumers want ... showed that 'consumers expect companies like ours to provide information about their activities'. He adds: 'Brands that are seen to self-police and are open and honest in all their communications gain consumers ...

Top five consumer trends in 2009

LONDON - Marketing identifies the five most important consumer trends of 2009....banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships ... to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...

Branding News: Pie firm readies consumer debut

Premium pie company Higgidy has unveiled the branding and packaging for its consumer debut...was an essential precursor to its expansion, but it will not change the branding for its food-service range ...

Conceptualising Community Consumption : Farmers markets and the older consumer

consumers. By Isabelle Szmigin, Sarah Maddock and Marylyn Carrigan....and financial services industries. Her research interests include the over-fifties, consumer behaviour, consumer innovativeness, services and relationship marketing Marylyn Carrigan is a senior lecturer ... consumers, local and small producers to sell their goods and a venue where direct contact ...

MARKETING MIX: SOAP BOX - Consumer polls are not always the best answer

Every service provider wants to be seen as customer focused. And as consumers get used to higher...Every service provider wants to be seen as customer focused. And as consumers get used to higher levels of service, they are becoming more demanding. In some markets, like food retailing, companies are falling over themselves to outdo the competition by offering ever better service. The saying ...

Which? lobbies for more regulations with 'Consumer Manifesto'

LONDON - Which? has launched a 'Consumer Manifesto' that calls for food companies to adopt...The document, which will be formally launched at this week's Labour Party conference, outlines a series of policies that the watchdog wants political parties to adopt across the areas of food, housing and financial services. In the food section it advocates the use of the Food Standards Agency (FSA) traffic ...

John Lewis tops annual consumer satisfaction survey

in an annual consumer survey, while discount retailer TK Maxx jumped 20 spots to break into the top five....John Lewis placed first in the Consumer Satisfaction Index conducted by research firm Verdict ... categories, such as price, quality, service and ambience. John Lewis has come either first or second ... , Verdict consulting director, said: "Today service standards on the high street are better than they were ...

Absolut ad spot encourages consumers to hug

Hugs' envisions a world where the only currency is human kindness. Shoppers are seen paying for their groceries with a hug, and bus drivers receive kisses for their services. The ads are to debut in art-house cinemas across the UK on 10 April, before being shown in mainstream cinemas after the Easter break. From ...

Consumer belt-tightening slows Easter Egg sales

s director-general, conceded that retailers were having a difficult year, with consumers personal finances ... for retail services at Nielsen, predicted that any last-minute rush to the shops to buy food would be less ...

Consumers still want socially-responsible brands

LONDON - Consumers are increasingly turning to brands that behave ethically, despite the downturn...products and services from businesses that behave responsibly. The research predicts that purchasing ... makes a responsible business. The research also found that consumers were looking to independent channels such as consumer watchdogs, the media and third-party assurance providers to support green ...

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