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target consumer, as well as their wider appeal. Henry Holland's involvement in London was also well ...
Friendly' drive, will fall foul of consumer complacency, according to new research....The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time...The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands ... 's consumer poll reflects this. "Both the British and international brands included in the official 2012 ... s consumers." To see the top 100 Superbrands of 2012, click here or view the top 50 at a glance below ...
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed
and the resulting 'conflicted' consumer....The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both ... , who led the cover creation team, said: It s tough in the middle. During the downturn, consumers have ...
to demonstrate greater "transparency" to consumers to help prevent further government regulation....between valid concerns on privacy and enhancing the consumer experience and fostering e ...
? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid ... information on a consumer's device. Therefore, it affects just about everyone operating in the digital ...
differentiation between the big six on price and customer service, consumers are still left indifferent ... Seventy-nine per cent of consumers do not believe energy prices are cheaper than they were a year ... energy prices keep changing, this is hardly surprising. What is striking is the high level of consumer ...
implications for the way in which we engage with consumers. A theme that has struck me particularly ... role of business in society will fundamentally alter how we engage and build trust with our consumers ... business, but recognising the steps that consumers also need to take to make a difference to their own ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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