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The Red Consultancy has reshaped its consumer offering into two separate business units....in their own right. Two consumer directors have been promoted to head the differing services. Emily Morgan ... The reshape of The Red Consultancy has seen the launch of two consumer business units Life and Play. The move comes a month after Blue Rubicon launched a consumer brand agency offshoot called ...
Online music service Spotify has brought in M&C Saatchi PR for a consumer brief....Everything Everywhere as head of consumer PR in February. However, when approached, both Alison Bonny, head ... . Earlier this month, the surge of growth in revenue from digital services such as Spotify and iTunes ...
The site, which is part of the Consumerchoices.co.uk group, has launched a hunt for a consumer ... guides and pricing information to help users make decisions on broadband, financial services, gas and electricity and insurance, among other services. ...
Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service. The agency will focus on introducing RatedPeople ... to their property. The campaign will also highlight to consumers the importance of the site's ratings system ...
Diffusion has been hired to handle the consumer PR for the company which is currently the UK's largest online trade recommendation service. The agency will focus on introducing RatedPeople ... to their property. The campaign will also highlight to consumers the importance of the site's ratings system ...
Consumers are using social commerce applications to give their purchases the "validation...of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ... economy by enabling consumers to turn only to their network for travel recommendations. Brands have ...
Global travel company Expedia is on the hunt for a single agency to manage its consumer PR...customers to co-create products and services. Expedia believes the move to a central agency will facilitate ... with the European comms team based in Expedia s European headquarters in London. The consumer brief will see ...
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off...after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ... of the UK knows about these exciting changes. Lexis will be responsible for running a proactive consumer press office throughout the year and delivering projects focused around specific product and service ...
Consumer expectations that companies should behave in a human way are growing. So brands would do...could have done to stop this type of action.' Consumers aren't stupid; they know that a perfect day or experience cannot be guaranteed. According to research from Trendwatching.com, consumers not only recognise ... that this extends to how consumers view brands. It suggests that people will embrace brands that are 'Flawsome'; a ...
Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers....Diffusion aims to raise consumer awareness of the site s mobile offering by driving visibility ... in this space. Although established in 1991, Hotels.com has been slow to adopt mobile services, launching its ... drive downloads by combining strategic placement and product reviews in consumer tech media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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