Study claims advertising executives destroy £11.50 for every £1 they create
14 Dec 2009 | by Staff
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising
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And in the real world... Debenhams, Clear Channel, News Corporation, Barclays and more
04 Jun 2009 | by Noel Bussey
, has lured another former News Corporation stalwart back to the media conglomerate to be his right ...
The World: New York - ExxonMobil hands $40m ad task to Euro RSCG
17 Feb 2006
Euro RSCG has won ExxonMobil's $40 million corporate advertising business....on corporate advertising in 2004. However, it significantly increased that spend the following year to $36 ...
Kia reviews global media account
18 Oct 2007 | by Ian Darby
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media...The review covers media activity across all corporate campaigns planned from Kia s centre in Korea ... of the Kia brand. Vizeum handles the media for the car company s corporate activity in many European markets ... for the corporate campaigns and coordinates media activity. Kia s local market media planning and buying, which ...
Kia appoints OMD to handle global media
22 Jan 2008 | by Ian Darby
LONDON - Kia Motors has appointed OMD to handle media planning and buying on its global corporate...The appointment, which does not affect separate media buying arrangements in local markets, will see OMD work on global activity across Western and Eastern Europe, the Middle East, Africa, Asia Pacific and Latin America. OMD will be responsible for overall media strategy on corporate campaigns ...
Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its...can see the challenge faced by Ursula Burns, one of corporate America's most talked-about chief ... in the heady years of the mid-20th century, as the corporation's technological lead in a burgeoning market made ... corporation. - Both women are being talked about as potential economic advisers to the Obama administration ...
Boots replaces M&S as most reputable UK company
05 May 2010 | by Joe Thomas
companies by the strength of their corporate reputation....for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... to recommend it to others. The score is a measure of corporate reputation calculated by averaging perceptions ...
Citroen unveils refreshed logo
06 Feb 2009 | by Alex Brownsell
LONDON - Citroen has unveiled a new corporate identity to help modernise the brand and improve...the broadsheet is folded in half. Landor UK's executive director corporate brands Andrew Welch, who has worked ...
Car rental firm Hertz searches for global agency
06 Mar 2012 | by Sara Luker
's corporate reputation around the world.
Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday
21 Feb 2012 | by John Reynolds
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
