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Study claims advertising executives destroy £11.50 for every £1 they create

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising

Helen Edwards on Branding: Xerox means business

The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its...can see the challenge faced by Ursula Burns, one of corporate America's most talked-about chief ... in the heady years of the mid-20th century, as the corporation's technological lead in a burgeoning market made ... corporation. - Both women are being talked about as potential economic advisers to the Obama administration ...

Boots replaces M&S as most reputable UK company

companies by the strength of their corporate reputation....for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... to recommend it to others. The score is a measure of corporate reputation calculated by averaging perceptions ...

McDonald's activity to promote 'ethical' focus

working at McDonald s, including GCSEs, A-Levels and its apprenticeship in multi-skilled hospitality ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

AKQA creates festive Pot Noodle film

The agency's "noodle van is here", made by production company A Large Evil Corporation, is a satirical take on classic Christmas ad campaigns. The one minute 15-second animation shows a brightly lit Pot Noodle van attracting attention as it travels through a town. The driver, dressed in a Father ...

Unbranded Starbucks stores attempt to come up with a new brew

and respected by everyone, but the corporate world decided it had become too big.' Phillip Davies, managing ... Starbucks' corporate image.' However, David Anderson, director of Cada Design Group, argues that most ... corporate branded'. Anderson, who has worked on caf concepts for brands including Pret A Manger and Caff ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Pizza Hut appoints Lexis for consumer brief

and commercial objectives in the short and long term. The corporate side of Pizza Hut's business continues ...

Government warned on reliance on food industry in obesity fight

Following the news this week that the Academy of Royal Medical Colleges is to launch its own anti-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.