Kraft revamps corporate identity
18 Feb 2009 | by Staff
NEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its
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England Rugby team gets official Australian tipple
06 Sep 2006 | by by Ed Kemp
The two-year deal will include Wolf Blass being served in bars around Twickenham stadium and in corporate hospitality. The deal will also afford the Australian-owned brand in-stadium advertising opportunities. Wolf Blass also supports English cricket and the official partner of English Test Match ...
Less corporate by design
26 Feb 2008 | by Scott Billings
the middle corporation. This trend has been developing for some time, and is part of a host of gradually ... in their corporate tone of voice, according to Magnus Willis, founding partner of branding consultancy Sparkler. It is a branding process that works inside out. Starting with an analysis and appreciation of a corporate ...
Walkers secures Wembley tie-up
14 Jun 2006 | by by Drew Barrand
and corporate hospitality opportunities. Walkers' tie-up with Wembley is not its first foray into football ...
Carlsberg seals Tottenham deal
18 Aug 2004
's imagery, tickets for corporate hospitality, signed shirts and player appearances. As well as its club ...
DIRECT CHOICE: Carling
10 Apr 2003 | by Adam Wylie, Managing partner, 23red
' (that's new fans and the corporate hospitality lot to you and me), which implied an absence of true ...
Robinsons signs deal UK tennis ace Henman
11 Jun 1998 | by LISA CAMPBELL
only be used for corporate hospitality in order to maintain exclusivity. Another first ...
Waitrose supports Great Ormond Street Hospital with video advent calendar
24 Nov 2009 | by Joe Thomas
celebrities such as Gary Lineker and Gary Barlow, to raise money for children's hospital Great Ormond Street...the retailer will donate 25p to the hospital. It is aiming to raise a minimum of 50,000. The site will also ...
Pendomer in global corporate brief for Heineken
19 Apr 2012 | by Alec Mattinson
Europe's largest brewer Heineken has brought in Pendomer to support its global corporate comms...The agency will work alongside Heineken's Amsterdam-based corporate comms and investor relations teams to promote its corporate messages in both domestic and key international markets. It is thought ... -wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken ...
Masterfoods resurrects Mars corporate identity
07 Jun 2006 | by Joanna Bowery
Masterfoods is to revert to the corporate name Mars because of ongoing confusion over the firm
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
