Infrastructure India calls in Merlin for financial brief
09 May 2012 | by Alec Mattinson
, has appointed Merlin to handle its financial and corporate comms.
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Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... the dirtiest corporate catastrophe of modern times: Bhopal . The sponsor of the wrapper, at a cost of 7m ... , exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
News Corporation has hired Hamish McLennan, until recently chairman and chief executive of Young
Building firm Balfour Beatty hires Rebecca Salt as global comms head
16 Feb 2012 | by Alec Mattinson
-president, corporate comms and strategic marketing at DHL, director of comms at Earls Court and Olympia owner EC O ... projects including rail, roads, hospitals, educational establishments and energy plants. ...
Russian nuclear company Rosatom seeks international help
13 Mar 2012 | by Matt Cartmell
for nuclear firm Rosatom s global corporate and public affairs business. The brief is expected ... provoked US antagonism. However, last September David Cameron signed a corporate collaboration agreement in Moscow between Rosatom and Rolls-Royce, during an official visit. The brief is to focus its corporate ...
British Poultry Council calls in Hanover for public affairs brief
02 Mar 2012 | by Matt Cartmell
The BPC has chosen Hanover to provide integrated comms advice across both public affairs and public relations. This is the BPC s first corporate comms agency appointment as it seeks to raise awareness of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
Trafigura Beheer BV brings in Victora Dix for senior comms role
03 Apr 2012 | by John Owens
before setting up the agency s Swiss base in 2001. She will report to Mark Eadie, head of corporate ...
BP's comms plan hit as Maitland's George Trefgarne turns down global role
29 Feb 2012 | by Alec Mattinson
Peter Henshaw. Last week, it emerged BP had appointed Ben Crowther, head of corporate comms ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
