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Platform: The ultimate measure of success - As spending on media relations steps up the time is ripe to install a fairer measurement of media impact, says Raymond Wilson

The new year s resolution for all practitioners in media relations should be to agree the introduction of a standard measure of impact.

Stop Press: Corporate comms students get mentors

The Southampton Institute's Corporate Communication and Advertising degree students will now have...The Southampton Institute's Corporate Communication and Advertising degree students will now have access to a mentoring scheme. Final-year students will receive advice from professionals working in careers they hope to enter, including PR, marketing and advertising. ...

City & Corporate: Companies make a virtue of doom

When Yell delivered its interim profit figures a couple of weeks ago it produced a surprisingly robust performance given what is happening in its advertising markets. But the good news was ignored. The only part of the statement to have any effect was the bit where chief executive John Condron announced...

INTERNATIONAL BRIEFS: US corporate comms managers paid more

NEW YORK: US corporate comms managers are paid more than their advertising and marketing

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

of the controversial emblem, campaigners are taking it as their cue to focus on other corporate identities ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

of the controversial emblem, campaigners are taking it as their cue to focus on other corporate identities ...

City & Corporate: Adventis launches comms push ahead of flotation

Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a planned listing on the AIM.

Grayling Group merges Profile with lobby shop

The Grayling Group has acquired Profile Corporate Communications and merged it into its London...The Grayling Group has acquired Profile Corporate Communications and merged it into its London ... but the Profile name will remain in place for some time within the Grayling Group in the context of corporate ... the Falkland Islands government and the Corporate Responsibility Group. ...

NEWS: Swinburn takes reins at Eagle Star

Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up...Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up the insurer s public relations activities worldwide. Swinburn, previously corporate communications ... charge of media relations, corporate PR, government relations and regulatory affairs for Eagle Star ...

NEWS: BM Europe offers clients ads service

Burson-Marsteller Europe is to offer clients corporate and issues advertising campaigns...Burson-Marsteller Europe is to offer clients corporate and issues advertising campaigns ... Bill McQuillan - both were formerly at Grey s corporate and business-to-business agency, Grey ... in corporate and business-to-business campaigns. The agency merged with Harold Burson s PR business in 1953 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.