MG Rover, the Treasury and UBS prop up table
15 Apr 2005 | by Donna Werbner
Automobile Industry Corporation said it was 'highly unlikely' that it would enter joint venture talks
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Opinion: Awareness of ethics means CR needs PR
02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com
are becoming increasingly switched on to the concept of corporate responsibility....A staggering 94 per cent of respondents to MORI's corporate responsibility study said they wanted companies to be more transparent and accountable for their actions. Meanwhile, the Co-operative Bank's annual ethical consumerism report charted a rise in the number of consumers considering the environmental ...
Report demands more transparency in lobbying
22 Jul 2005 | by Tom Williams
The World Wildlife Fund's report on 'the conduct and content of corporate lobbying' found that only 51 per cent of companies in Standard & Poor's Global 100 Index provided 'some degree ... of The Corporate Leaders Group on Climate Change. But the report said such examples of best practice 'were few ...
Research leads to evaluation guide
05 Aug 2005
price and corporate reputation also need to be taken into account, as do audience reach ...
Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
and corporate reputation. GE, one of the world's biggest companies, has managed to grow its brand value ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...
Evaluation: Top of client agenda
01 Oct 2004
with the increasing investment in evaluation. Pharma firm Wyeth corporate affairs director Gill Markham says ... the corporate agenda.' ALISON CAMPBELL, SIEBEL SYSTEMS SENIOR DIRECTOR, EMEA PR 'Too often we hear the cry ...
Market Research: Pick of the polls
03 Dec 2004 | by Mary Cowlett
, Blitz refers to the blatant plugging of corporate products or services and statistics that provide ...
Salary Survey: Industry on the rise
28 Jan 2005 | by Stephanie Siegle
flexibility,' says Eli Lilly director of corporate affairs Maxine Taylor. 'Increasingly, people enjoy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
