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Boots, the high street chemist, is attempting to turn 17, its teenage make-up range, into a cult brand with the launch of advertising which relies on shock tactics to promote its theme of girl power.
the middle corporation. This trend has been developing for some time, and is part of a host of gradually ... in their corporate tone of voice, according to Magnus Willis, founding partner of branding consultancy Sparkler. It is a branding process that works inside out. Starting with an analysis and appreciation of a corporate ...
Food and drink giant Diageo is on the search for a new director of corporate communications...Food and drink giant Diageo is on the search for a new director of corporate communications to replace outgoing corporate affairs director Peter Lipscomb when he leaves in June. The role ... function Diageo has also promoted corporate communications manager Kathryn Partridge to head ...
Electrolux UK, the Swedish electrical goods manufacturer, has axed its corporate PR department...Electrolux UK, the Swedish electrical goods manufacturer, has axed its corporate PR department as part of a worldwide programme of cuts. UK group head of corporate communications Isobel Norwell has left the company, along with the other member of the corporate team, PR assistant Gillian ...
The Prudential, the UK s biggest insurance company, is on the hunt for a new corporate relations...The Prudential, the UK s biggest insurance company, is on the hunt for a new corporate relations ... , internal communications, brand management, public affairs and corporate social responsibility. In all ... agencies for consumer or product PR, at a corporate level, the Prudential only uses Brunswick ...
LONDON - Masterfoods is to revert to the corporate name Mars because of ongoing confusion over
European corporate contract....Chicco Agency on a brief that includes corporate work, as well as product PR. CCA is not pitching ...
Unilever is merging its UK corporate PR account across four divisions as the consumer goods giant...corporate PR for the umbrella group Unilever UK while Blue Rubicon works on corporate PR for the company ... said it would appoint an agency next month to co-ordinate corporate PR for these two divisions as well ... currently have a retained corporate communications adviser. The successful agency will report to UK Foods ...
Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower shop, outdoor fruit and veg market and private dining club - all under one roof. Bluebird has been heralded as...
Detergent giant Lever Brothers has elevated corporate affairs to the boardroom for the first time...Detergent giant Lever Brothers has elevated corporate affairs to the boardroom for the first time with the appointment of a new corporate and consumer affairs director. Lever Brothers ... importance to Lever of managing corporate responsibilities. Ballington s current board position ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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