And in the real world... Debenhams, Clear Channel, News Corporation, Barclays and more
04 Jun 2009 | by Noel Bussey
, has lured another former News Corporation stalwart back to the media conglomerate to be his right ...
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The World: New York - ExxonMobil hands $40m ad task to Euro RSCG
17 Feb 2006
Euro RSCG has won ExxonMobil's $40 million corporate advertising business....on corporate advertising in 2004. However, it significantly increased that spend the following year to $36 ...
Kia appoints OMD to handle global media
22 Jan 2008 | by Ian Darby
LONDON - Kia Motors has appointed OMD to handle media planning and buying on its global corporate...The appointment, which does not affect separate media buying arrangements in local markets, will see OMD work on global activity across Western and Eastern Europe, the Middle East, Africa, Asia Pacific and Latin America. OMD will be responsible for overall media strategy on corporate campaigns ...
Citroen unveils refreshed logo
06 Feb 2009 | by Alex Brownsell
LONDON - Citroen has unveiled a new corporate identity to help modernise the brand and improve...the broadsheet is folded in half. Landor UK's executive director corporate brands Andrew Welch, who has worked ...
McLaren extends sponsorship deal with Santander
03 Feb 2011 | by John Reynolds
McLaren, the Formula 1 team, has signed an extension to its corporate partnership with banking
Boots replaces M&S as most reputable UK company
05 May 2010 | by Joe Thomas
companies by the strength of their corporate reputation....for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... to recommend it to others. The score is a measure of corporate reputation calculated by averaging perceptions ...
Car rental firm Hertz searches for global agency
06 Mar 2012 | by Sara Luker
's corporate reputation around the world.
Honda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
and move away from its corporate online presence....brand, not a corporate one. Berry admitted that the brand had a very corporate feel online ...
Aigo signs up as partner to Vodafone McLaren Mercedes
15 Dec 2006 | by by Natalie Paris
McLaren Mercedes to become a corporate partner to the team.
Welcome Break rolls out identity revamp
04 Oct 2006 | by by Melanie Godsell
LONDON - Welcome Break, the motorway services operator, has overhauled its corporate identity
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
